User:Heatherer/Curio

Curio Collection by Hilton is an "upper upscale" hotel brand part of Hilton's portfolio. Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. Hilton selects independent hotels and resorts to be part of Curio Collection based on their character and with the aim of offering travelers a unique local experience.

The brand was launched in June 2014, and was Hilton's first "collection" brand. By January 2017, Curio Collection comprised of more than 30 hotels and resorts across seven countries.

Curio Collection properties use Hilton's reservation system and are part of Hilton Honors, Hilton’s guest-loyalty program.

Hotels
Current Properties as of February 2017

Competition
Curio Collection by Hilton is likened to Marriott's Autograph Collection Hotels and Starwood's Tribute Collection.