User:Heatherer/Curio – A Collection by Hilton

Curio – A Collection by Hilton is a luxury hotel brand part of Hilton Worldwide's portfolio. Curio is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. Hilton selects independent boutique hotels to be part of the Curio collection based on their character and with the aim of offering travelers a unique local experience.

The brand was launched in June 2014. By January 2016, Curio had opened 20 hotels in four countries including the United States, Jamaica, Argentina and Germany.

Curio collection hotels use Hilton's reservation system and are part of Hilton HHonors, Hilton Worldwide’s guest-loyalty program.

Hotels


Current Properties as of May 2016

Competition
The Curio collection is likened to Marriott's Autograph Collection Hotels and Starwood's Tribute Collection.