User:Heatherer/Ogilvy & Mather Services and Corporate Culture

Services
Ogilvy & Mather is a full-service marketing and communications agency. The agency's services include advertising, public relations, direct marketing, and digital media. Within the company there are a number of units that handle different areas of focus. Ogilvy Public Relations is responsible for the agency's public relations offerings, including branding, public affairs, corporate communication, and digital reputation and influence. OgilvyOne is the agency's direct marketing unit. It also advises clients on customer engagement. The firm's Ogilvy CommonHealth Worldwide unit focuses on healthcare communications and marketing. The agency handles production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and Hogarth Worldwide, formed in 2015. Neo@Ogilvy is a unit of the agency that offers digital media services to all of Ogilvy & Mather's disciplines. As of 2013, sales activation and shopper marketing are administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction.

In addition to agency's main services, Ogilvy & Mather operates several other specialty practices. In 2010, the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to Muslims. OgilvyRED was established in 2011 as a consultancy within the agency that works with Ogilvy's other units to prepare plans for clients' marketing strategies. The agency formed Social@Ogilvy in 2012 to work on social media projects for clients. The practice operates within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing. The behavioural sciences practice #OgilvyChange was also founded in 2012 by Rory Sutherland in Ogilvy & Mather's London office. #OgilvyChange employs psychologists and other behavioural scientists to consult on using research in these fields to understand and influence consumers. OgilvyAmp (short for "amplify") handles tasks related to data planning and analytics needs for clients. The unit was established in 2014 and is present at over 50 of the agency's offices. Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice.

Company culture
Founder David Ogilvy wrote a manifesto setting out the company's culture titled, "What We Believe and How We Behave", which was included in his book Confessions of an Advertising Man. This continues to apply to Ogilvy's operations and is referenced on the company's website. Ogilvy laid out additional company ideals in a new employee "welcome booklet" and also in a recruiting brochure for employees, where he outlined expectations for Ogilvy employees as follows, "[w]e are looking for gentlemen with ideas in their heads and fires in their bellies".

Ogilvy was also focused on teaching employees within the agency how to create good advertising and likened Ogilvy & Mather to a teaching hospital stating, "we look after clients, and we teach young advertising people". He used slide and film presentations called "magic lanterns" to teach advertising principles, setting out how these were based on research and showing examples. All employees were expected to attend these presentations. Ogilvy also provided employees with guidance through pithy memos that included advice about advertising and leadership. His memos included 39 "rules for ad writing", which called for copywriters to get to the point and to keep sentences short. In 1968, he wrote a memo delivering his "principles of management" for Ogilvy & Mather staff. The memo included his thoughts on maintaining good morale and high professional standard and was incorporated into the company's management practices. Ogilvy's quotes, known as "Ogilvyisms" are regularly cited and considered relevant both within the agency and within the broader advertising industry. These quotes include: "Big ideas are usually simple ideas"; "The consumer is not a moron. She is your wife. Don't insult her intelligence"; and "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals".

The agency takes on a number of pro-bono clients and works on corporate social responsibility campaigns on behalf of many of its clients. Ogilvy & Mather's clients include Amnesty International, Operation Smile, Global Media AIDS Initiative, and the WWF. Ogilvy developed a pro-same-sex marriage campaign for French nonprofit Tous Unis Pour L'Egalite that won a Webby Award for Corporate Responsibility in 2014. The campaign hosted same-sex couples getting married using Google Hangouts.