User:Hectorivantorres

HECTOR IVAN TORRES Creative Director / Creative Strategist

He is a Creative Director and Creative Strategist from Puerto Rico. He is in love with advertising and all related aspects of it. He started working in advertising back in 1995, after graduating from Ringling School of Art and Design in Sarasota. In 1996 he became an Art Director in one of the biggest agencies in Puerto Rico, J Walter Thompson. Working for the US Hispanic Market he developed conceptual and creative strategies for integrated marketing programs and advertising of Miller Brewing Company, Domino’s Pizza and Warner-Lambert.

Then in early 1998 he joined Sala Creativa where he had the chance to create its creative department. Did play an integral role in new business. thanks to him in less than three years Sala Creativa became a mid-size-award-winning advertising agency in San Juan. He worked with clients like Snapple, Sony, Jack Daniels, Doral Bank, San Patricio Plaza, Heineken Jazz Fest.

In September 2000 he fulfilled one of his dreams, he started Arteria Publicidad; his advertising agency. He was the driving soul behind all creative and strategic aspects of the agency. Led the company to become one of the top ten locally own advertising agencies in PR. He also helped Popeyes (one of his clients) to become a leader in social network (US and Latin America markets are now following their footsteps). He is happy to say that 90% of his clients had increased sales in the past 3 years.

In August 2011, and after 11 years of success, he sold his company. Now he is looking for a new challenge. Like he says: "A bigger canvas".

His experience allows him to push beyond conventional avenues of thinking. He has a highly refined ability to understand and engage consumers through effectively delivered and compelling messaging.

His dedication to see projects through has shaped his career. From beginnings rooted in illustration and design to a present day foundation in marketing strategy, brand building and interactive, his decision-making skills have led both the agencies and his clients to new heights.

We'll see what's coming up next!