User:Heidi.rubenstein/sandbox/Laurent Adamowicz

Laurent Adamowicz is a businessman, entrepreneur, lecturer, author, and public health advocate.

Laurent Adamowicz is the founder and president of the public charity EChO – Eradicate Childhood Obesity Foundation. He is also a member of the Harvard T.H. Chan School of Public Health Nutrition Round Table. Since 2005, he has been a senior lecturer, a speaker at TED Conference s, an author, and a judge of academic competitions, including the annual business plan competition at the Wharton School of the University of Pennsylvania, Harvard College's Top Chef Competition, the Harvard President’s Challenge, and the Harvard T. H. Chan School of Public Health and Harvard Law School Deans' Challenge. Previously, Adamowicz worked in the food industry and  was an investment banker.

Education and Early Career
Born in Paris, France, Laurent Adamowicz studied at Lycée Chaptal, a public school in Paris. He is a graduate of ESCP Europe and of the Wharton School of the University of Pennsylvania where he received his Master of Business Administration. He also obtained a Master's degree in Sociocultural Anthropology from Columbia University in the City of New York in 2009. He was admitted as a Fellow at Harvard University Advanced Leadership Initiative in 2010 and became a Senior Fellow in 2011.

Laurent Adamowicz was a publisher and editor of the guides Paris Sésame, Discover Paris, and Découvrir Paris. He then worked in marketing as Vice President of New Products for Beatrice Foods in the United States.

He was also a co-founder of Global Commerce Technology Company (GC Tech SA), a technology company that introduced the first micro-payments system on the Internet in 1995.

Investment Banking
Laurent Adamowicz pursued his career as an investment banker first at BNP Paribas, in New York and Paris where he was a managing director, then at Rothschild & Cie Banque, a bank of which he became a managing director and partner. Adamowicz then set up his own investment bank, Waldo SA in 1992. The companies for which he has intervened include Veolia, Adidas, LVMH - Moët Hennessy Louis Vuitton, and Van Cleef & Arpels. Laurent served on the Supervisory board of Van Cleef & Arpels.

Fauchon
Laurent Adamowicz organized the buyout of Fauchon in January 1998, and served as Chairman & CEO until January 2004. He created a marketing department and introduced the company's first advertising campaign on the theme of fashion in 1999. He revived gastronomic creation by 200 chefs who brought to market more than 700 new Fauchon branded products from 1998 to 2000. In 2000, under his leadership, Fauchon was once again a profitable company in full swing, with the opening of new Fauchon stores in Japan, South Korea, Taiwan, the Middle East, Europe, and the United States. In 2001, Fauchon restored a relationship with Air France, who offered Fauchon products on all Concorde flights. Under his direction, Fauchon operated 650 stores in 34 countries.

Bon'App
Laurent Adamowicz founded Bon'App in 2010, a social enterprise designed to combat the global epidemic of obesity through the use of an application that told users what was in their food. The app used simple language about calories, sugar, salt and 'bad fat' (the sum of saturated fats and trans fats). In 2012, Bon'App initiated a research program and clinical study in public schools in Baton Rouge, Louisiana, with Pennington Biomedical Research Center to improve the nutrition conditions of children in public schools in the region. In 2013, the Harvard Business School published a case study entitled: "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App".

EChO - Eradicate Childhood Obesity Foundation
Laurent Adamowicz founded EChO - Eradicate Childhood Obesity Foundation in 2015. EChO - Eradicate Childhood Obesity Foundation is a 501(c)(3) public charity based in Cambridge, Massachusetts. The foundation advocates universal nutrition education, from kindergarten to medical schools, and a new food labeling system that it intends to test in public schools in the Boston/Cambridge area. EChO - Eradicate Childhood Obesity Foundation focuses on technology-based education interventions. It created the first augmented reality app for public health, called SugAR Poke.

Publications

 * Découvrir Paris
 * Discover Paris
 * Paris Sesame
 * Codes & Symbols of European Tools, 2014
 * Adidas - Bernard Tapie - Les Faits, juste les Faits 2015

Conferences
Adamowicz has spoken at several public conferences, notably at TED Conference s; His TED Talks are entitled: "What has your food been eating?" , translated in 12 languages, and "Secondary Sugar Kills", translated in 35 languages.

In addition, Adamowicz presented:

"Cultural Agents: Aesthetics of Food" at Harvard University, Department of Romance Languages and Literature at the Faculty of Arts and Sciences. Adamowicz was a guest of Doris Sommer in the Cultural Agents class

“Taste” at Le Laboratoire, Cambridge MIT ArtScience Cafe

“AR for Public Health” at the AR in Action conference on augmented reality at the MIT Media Lab, and

“AR Hacks Public Health” at the AR in Action conference at New York University