User:Heleny Green

The John Lewis Christmas Adverts:

John Lewis is a very popular department store that owns Waitrose. Every year since 2007 they have been making Christmas adverts like 'Monty the penguin' that attract people all across the UK. These fun adverts tend to come out in November. These adverts are so popular they have become a tradition, putting a lot of pressure on John Lewis to get these adverts perfect in time for Christmas every year. While John Lewis is making adverts, Fenick is working on their windows. John Lewis not only has to make their advert but also one for Waitrose too. So far, M&S have made their advert along with Sainsbury's and Curry's PC World.

John Lewis adverts are designed to warm your heart and maybe let a tear hide in the corner of your eye. They happily remind you that giving a present is better than receiving one like in the 'Man on the Moon' advert. They have the best songs that can touch anybody's heart together with an amazing Christmas scene and most importantly the storyline. The countdown for the adverts isn't always accurate as sometimes they come on different dates but that isn't going to stop people from waiting daily for these outstanding adverts. The storyline never lets you down and there is never a lack of effort put into these.

Sadly, this year a man has faked a John Lewis advert which surprised people due to the bad choice of music, scenery, and storyline. Luckily, the man admitted his advert was a fake and everyone went back to waiting. John Lewis has been struggling because of people trying to steal footage and cause a leakage before the advert has even made TV. They have luckily avoided leakage for almost 11 years now but need to be cautious in case another man like the one I just mentioned or even the same man decides to cause disruption the publication of the advert.

People constantly attempt guessing what the next John Lewis advert will be. I've never been able to guess as they always attempt to surprise everyone each year with an even better advert than the previous. So what do you think the 2018 advert is about?