User:HelloAnnyong/Saizeriya



Saizeriya Co,. Ltd. (株式会社サイゼリヤ) ( tyo: 7581 ) is a company who manages Saizeriya, a Japanese chain of Italian family-style restaurants.

History
The current president of the company, Yasuhiko Shōgaki, worked at a western restaurant in Ichikawa, Chiba called Saizeriya while he was attending Tokyo University of Science. The manager at the time recognized his skill, and when Shōgaki became a senior in school, he inherited the restaurant. Italian cuisine was become more popular at the time, so Shōgaki converted the restaurant to Italian food - but customers stopped coming. Shōgaki then cut the prices by 70%, and the restaurant did so well that lines started to appear, and he had to open another store.

In May 1973, Shōgaki established a kabushiki gaisha called Maria-nu (マリアーヌ) in Ichikawa. The company then started doing expanding as a restaurant chain. The headquarters continued to be in Chiba prefecture. In 1987, the company changed its name to Maria-no (マリアーノ). In 1992, the company again changed its name to Saizeriya.

These days, the network of stores has grown considerably. As a low-price restaurant, the chain has grown to over 750 stores. There are a few forms that Saizeriya locations can take: they can be found in any number of buildings in Japan, as roadside stores, as piloti types, locations in commerce buildings and train stations, and so on. If a desirable location is found, without questioning, they will actively continue in the capital region. Because Saizeriya will open a store where a competitor has withdrawn, the form of Saizeriya stores, as well as their trademarked logo that is posted on billboards is often varied.

Starting on August 24, 2005, they started operating a fast food store called "Eat Run" (イート・ラン). As of 2008, they operate three stores: one in Jūjō, Tokyo, one in Kawaguchi, and one in Aoto, Katsushika, Tokyo.

In October 2006 it was announced that Saizeriya's stores had done the best in 8 years. As of August of that year, sales were up by 3%. Customer numbers were up by 2.1%, and the average amount spent per customer had increased by 0.8%. The company was able to cover the price of increasing its stores, as well as also improving the quality of the menu and achieve better results while also increasing its base customers and amount sold.

Timeline

 * April 1968 - Yasuhiko Shōgaki takes over the Saizeriya store and starts a private business.
 * May 1973 - The private business becomes a corporation, and the Maria-nu company is established.
 * December 1977 - Multiple stores start opening.
 * April 1981 - Start of the shopping center stores: in LaLaPort.
 * May 1983 - The company moves to a new location in Ishikawa, Chiba.
 * March 1987 - Start of the train station stores: in Shapō.
 * April 1987 - The company changes its name to Maria-no.
 * October 1987 - An "Order Entry System" is introduced.
 * September 1989 - Start of the suburban roadside stores: in Mito Kaidō.
 * October 1991 - The company moves to Funabashi, Chiba.
 * September 1992 - The company changes its name to Saizeriya.
 * July 1994 - The 100th store is opened in Enoshima.
 * October 1997 - A factory is built in Yoshikawa, Saitama. The company moves there.
 * April 1998 - The company registers its stock with JASDAQ Securities Exchange and starts selling.
 * July 1999 - Two stocks are listed on the Tokyo Stock Exchange.
 * August 2000 - One stock changes its designation.
 * October 2001 - The 500th store is opened in Kyōnan, Yamanashi.
 * December 2003 - The first overseas store is opened in Shanghai.
 * August 2005 - "Eat Run", a new fast food store, opens.
 * November 2005 - "Spa-Q" and "TacoQ", two new stores, open in Saitama.
 * April 2007 - "Saizeriya Express", a new low cost spaghetti shop, opens in Green Walk, Hachioji, Tokyo.
 * December 2007 - A store opens in Guangzhou, China.

Features
Low price menu (July 18, 2008 broadcast on Rankin no Rakuen, a variety show (Mainichi Broadcasting System created, TBS), the whole menu can be eaten for 26,000 yen) was completed, and support of the introduction of the whole store's drink bar was high amoung the young. A number of alcoholic drinks and more than 10 types of wines are available, which was a plot to differentiate from other stores. Saizeriya's import of Italian wine is number one in the country.

The store is not limited to Italian food; gratin and Hamburg steaks were added to the menu, and a takeout menu was established.

The interior design of the store is decorated with pictures suggesting Italy, and Italian-style paintings are affixed to the ceilings. Although a low price menu is the main object, the interior design and furnishings are deliberate, the application of which is to create an atmosphere where the customers can enjoy themselves while eating.

Management company
In August of 2008, Saizeriya Co,. Ltd. started a chain of fast food hamburger specialty shops called "Eat Run" (イートラン). There are currently six shops. In June 2003, a subsidiary was established in Shanghai, and as of August 2007, fifteen stores were in operation there.

Business policy
"Japan is truly a prosperous country, to do help" is their business idea, "We offer the same price of spaghetti as that of ramen" mindset that is popular price - these are to be treated as cost suitability, and a price range that does not disappoint and the menu "cheap, delicious food" is a policy that is offered.

This policy still held true when the company went overseas to China, and when this happened, "The Chinese want to eat cheap, delicious Italian food" was the founding idea, though they completely complained. However, the independent funds (i.e. no joint management) few were approved advance example. Incidentally, the offer for spaghetti was 9 yuan (about 144 yen). They became local mature stores.

The construction of manufacturing and distribution systems were watched, and in Shirakawa, Fukushima, Saizeriya owns 1,000,000 tsubo (3,310,000 m2) of farmland. "Kamissari-" (カミッサリー) (food manufacturing and distribution factories) are in Fukushima, Saitama, Kanagawa, and Hyogo prefectures. One foreign location is in the outskirts of Melbourne, Australia, where Saizeriya Australia estabished a 400,000 tsubo (1,324,000m2) manufacturing factory.

Subsidiary companies

 * Saizeriya Australia Pty. Ltd. - Ingredient production. Consolidated subsidiary
 * Ada Tours Japan (アダツアーズ) - Travel agency. Nonconsolidated subsidiary
 * 上海薩莉亜餐飲有限公司 - Shanghai company for development of stores. Consolidated subsidiary
 * 北京薩莉亜餐飲管理有限公司 - Beijing. (In December 2006, it was absorbed into the Shanghai company)

Other

 * Saizeriya only allows people to pay with cash; credit cards, electronic money, JF Card, etc. cannot be used.
 * In the train station locations in Urayasu, Chiba, Kumamoto, Hon-hachiman, Suica are available.
 * Although the first Saizeriya was built in Ichikawa, Chiba, the first Saizeriya education memory house and name, the current and former tenants, without transfer, preserved the sign when the shop closed.
 * On March 24, 2007, on the TV show "Wakusei Japan!" (惑星ジャパ～ン!), in one corner, they did a report asking how Italian Saizeriya really is. They called on five Italians who worked in a Sumitomo building and asked them how close the menu is to what they would expect. The result was that as as close to home flavors, the Italians said: (1) Prosciutto, (2) Rib steak, (3) Focaccia. Additionally, Milano-style doria, coarsely ground grilled sausage, mozzarella and tomato were priced rather high. Incidentally, the menu has flavors that are not close to authentic are hash and turmeric rice.
 * On the July 18, 2008 episode of "Rankin no Rakuen" (ランキンの楽園), nearly all of the menu was eaten and rated on the show, and the rankings for Wakusei Japan's report were also shown on the website. They were published by the same company and had comments thanking them.
 * On September 14, 2008, the president of Saizeriya appeared on the TV show "Gacchiri Monday!!" (がっちりマンデー!!).
 * On October 19, 2008, an independent inspection found miniscule amounts (1/60 of what is allowed for daily intake) of melamine in raw pizza dough. The Ministry of Health, Labor and Welfare reported this. Reimbursement without a receipt was allowed.
 * Before the chain started, the store became famous for its miso soup.