User:Hellodough/sandbox

This is a test. Hello World testing --Hellodough (talk) 20:09, 29 January 2013 (UTC)scribbles

Practice
In February 24, 2005, something happened. Everybody thought it was cool. Reasons it was cool:
 * Bananas were around
 * Bulleted list item
 * When I look at a spoon, I am upside down.

More Practice
Everybody should clap their hands.

This is a commentHellodough (talk) 04:12, 5 February 2013 (UTC)

Post-purchase Behavior
These stages are critical to retain the customer. In short, the customer compares the product with expectations and is either satisfied or dissatisfied. This can greatly affect the decision process for the next similar purchase mainly at that the information search stage and evaluation of alternative stage. If the customer is satisfied, this results in brand loyalty, and the information search and evaluation of alternative stage are often fast-tracked or skipped completely. As a result, brand loyalty is the ultimate aim of many companies.

A customer, on the basis of either being satisfied or dissatisfied, will spread positive or negative feedback about the product. And at this stage, a company should carefully create positive post-purchase communication to engage customers.

Also, cognitive dissonance (consumer confusion in marketing terms) is common at this stage; the customer often goes through the feelings of post-purchase psychological tension or anxiety. Questions include: "have I made the right decision?", "is it a good choice?", and others.

===Information Search=== The Information Search stage is the next step customers may take after they have recognized their problem/need in order to find what they feel is the best solution. This is the buyer's effort at searching the internal and external business environment to identify and observe information sources relevant to the focal buying decision.