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McKinney is an independent advertising agency based in Durham, North Carolina.

The agency’s clients include Coldwell Banker, Gold’s Gym, Major League Gaming, Nike, The NASDAQ Stock Market, Partnership for a Drug-Free America, ProShares, Qwest Communications, Sherwin-Williams , Travelocity , Virgin Mobile USA , Virgin Atlantic Airways , and Brown-Forman Corporation brands Bonterra, Chambord, Sonoma-Cutrer, Southern Comfort and Tuaca.

History In 1969, native North Carolinian Charles "Chick" McKinney founded the agency on the philosophy that creativity applied to all aspects of marketing has more potential leverage on corporate profits than virtually any other factor. (North Carolina Advertisers, 1969) The agency has won numerous industry awards, including The One Show, Cannes, Communication Arts and the Stephen Kelly Awards. One magazine recently said McKinney helped "set the standard for creativity in advertising in recent decades."

In 2003, McKinney became one of the first agencies to pioneer connection planning that determines the most innovative and creative ways of bringing brands and people together in mutually beneficial ways. In that same year, McKinney hired a group of interactive experts and injected them into all of the agency’s existing disciplines.

McKinney moved from Raleigh to Durham in 2004 and took over what is now 60,000 square feet of vintage factory space designed to be the most collaborative environment in the advertising industry.

In 2005, McKinney created the Art of the Heist for the launch of the Audi A3. The 90-day, 24/7 program was the most broadly awarded US campaign of the year, including Creativity magazine's Campaign of the Year (login required), Best in Show at the Interactive Advertising Bureau's (IAB) Mixx Awards, as well as two EFFIES and a Cannes Lion.

In 2006, the agency was named one of the best ad agencies for 2005 by Advertising Age magazine. In 2008, McKinney's management acquired 100% interest in the agency from Havas.

Notable Campaigns Audi A3 – Art of the Heist Coldwell Banker – Portraits

Gold’s Gym- Know Your Own Strength

Nike – GameChangers Polaris – CEO Duel Sony Electronics – Bravia Travelocity – The Roaming Gnome The NASDAQ Stock Market – "Visionaries" Virgin Mobile USA – YOU RULE Virgin Atlantic Airways – Love From Above

See Also The Art of the Heist Alternate Reality Game Where is my Gnome?

Connection Planning

External Links     [ http://snowglobeboy.mckinney.com/]

Categories Advertising agencies of the United States Companies based in NC Independent advertising agencies AAAA agencies Advertising Icons Durham, NC