User:Henry blackman

The Dem Room: We'll Grind Anything
The Dem Room: We'll Grind Anything is an online video series demonstrating the use of 3M power tools and abrasives. The series is presented by Les Hoare and Theo Simon, both actual Technical Service employee's of 3M UK. Teaser campaigns were launched throughout September 2009 culminating in the launch of the first episode entitled "Too many emails" on October 1st 2009.

Structure
Les and Theo are alerted in each monthly episode by a siren signifying that they have received a new challenge by a member of the public. Reaching the Dem Room, based at the 3M Atherstone manufacturing site, they set out to solve the problem using 3M abrasives and power tools.

Characters
Les Hoare is the principal star of The Dem Room and usually does most of the cutting and grinding. His role at 3M is as a Technical Service Specialist for 3M Abrasive Systems.

Theo Simon acts as Les' sidekick and sometimes takes part in destroying items. Theo Simon is employed at 3M as a Technical Service specialist for Super and Microabrasives.