User:HerbalTeaNerd/sandbox

= immersé tea =

immersé tea (or immerse tea) is a tropical herbal tea brand, based in Bangkok, Thailand. The brand is owned by Tropical Green Line. immersé tea is an execution of the company's concept, which hold the vision of popularizing tropical herbal products.

Brand Concept
immersé tea places its positioning as an URBAN ELIXIR. Which defines as:"Created by urbanists, to solve urban sickness, for urban people"The herbal tea brand is extremely focusing on finding urbanists' (urban people) sickness. And develop solutions by engage tropical herbs byproduct only.

This concept and clear value proposition have distinguished immersé tea brand from others in the market. For instance:


 * Address urbanists' lifestyle consequences: Caffeine addictive, Stress from work and busy environment which cause; migraines, constipation, IBS (Irritable bowel syndrome), insomnia, and more.
 * Design: The brand designs every element carefully to enable direct contact to its target market (urbanists), eg. packing design, shipping box, website, business card.
 * Communicate: Selective communication channels and message to the urban audience; instagram, twitter, facebook messager
 * Accessory: Completes Customer Experience by provides:
 * Mobile application to help brew the herbal tea, and
 * Collaborative chilhop album for customer to immerse themselves while sipping the herbal tea, and
 * Smartwatch Watch Faces for Facer users, consist the same style as the herbal tea packaging designs.

Varieties
Tea Bag (Large Leaf)


 * Morning Booster - A blend of tea with Roselle and Ginger
 * City Calmer - A blend of tea with Bael Fruit and Pandan
 * Bedtime Story - A blend of tea with Lemongrass and Pandan

Distribution Channels
Current channel


 * Official online store