User:Herbgonza/sandbox

Mathtag
Mathtag.com is a third party website that serves as a tracker to track and put cookies into the computers of those who visit certain websites or who may view certain advertisements. Mathtag is part of a bigger company called MediaMath. MediaMath is a company that offers agencies and it's advertisers different ways to market to a variety of audiences, depending on the type of data that is consumed by visitors. Mathtag provides MediaMath with the information, but has an option on it's homepage for visitors who want to opt out of the Mathtag cookie tracker.

Both companies work together to observe consumer behavior and use their observations to set goals. They then identify correlations between the type of media used and the audience. Using the results, they identify what's more successful and works better, and develop different marketing programs for it’s partner agencies.

MediaMath
MediaMath was founded in 2007 by Erich Wasserman, Greg Williams and a couple of others. The company currently has 260 employees and it's current CEO is Joe Zawadki. Since it's establishment, the company has expanded a lot, with offices in New York, Chicago, Boston, San Francisco and London. Some of it's key clients include major agencies and top brands like American Express and General Mills.

Partnerships
Mathtag and MediaMath have recently announced partnerships with LiveRail, BrightRoll, Adap.tv and DoubleClick Ad Exchange. The company also plans to make a deal with StickyADS.tv. These collaborations with video supply partners have happened in an attempt to gain more access to the global video ad industry. This is all part of the OPEN Partnerships program MediaMath has going on.