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Ziv Carmon is a marketing professor, and the INSEAD Chaired Professor in Memory of Erin Anderson at INSEAD. He is an authority on understanding and influencing others, customer insight, and market driving strategies.

Career
After training as an Industrial Engineer and working in marketing, sales, and business analysis in the corporate world, he studied in the United States at University of California at Berkeley, where in 1990 he received his MS in Business Administration and in 1993 he received his PhD with a thesis entitled The Contingent Nature of Consumers' Assessments of the Quality of Products and Services under supervision of Daniel Kahneman and Itamar Simonson. http://www.insead.edu/facultyresearch/faculty/profiles/zcarmon/

Carmon began his academic career at the Duke University in 1993 as Assistant Professor at the Fuqua School of Business, where in 1997 he became Associate Professor. In 2000 he moved to France, where he began teaching at INSEAD, and in 2004 he moved to Singapore where he became professor of marketing.

Carmon's research interests are in the field of Human Judgement and Decision Making. homepage at INSEAD.

Carmon serves Consulting Editor for the Journal of Behavioral Decision Making, served as Associate Editor for the Journal of Marketing Research (2006-9), and is member of the editorial review boards of a variety of other major journals, such as the Journal of Consumer Research, the Journal of Consumer Psychology, & the International Journal of Research in Marketing.

Awards
Carmon's work on placebo effects of marketing actions won the 2010 William F. O'Dell Award (Journal of Marketing Research paper that has made the most significant, long-term contribution to marketing theory, methodology, &/or practice;,<ref ), was runner-up for the 2006 Paul Green Award (Journal of Marketing Research paper showing the most potential to contribute significantly to marketing research practice & research in marketing), and was also chosen as one of the top 50 management articles of 2005 by Emerald Management Reviews ;, ). His papers on Indeterminacy & the Live TV, and on Option Attachment, were finalists for the 2009 & 2006 Journal of Consumer Research Best Article Awards In 2008 Carmon, along with his co-authors, Rebecca Waber, Dan Ariel and Baba Shiv, was awarded an Ig Nobel Prize in medicine for their research demonstrating that "high-priced fake medicine is more effective than low-priced fake medicine." }}