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Clout (Slang Term)
Anyone who is famous or well known possess clout. Clout is impacted greatly by social media. Social media influencers who are popular and carry a good reputation have clout. Famous celebrities have clout. Clout holds social power. Kim Kardashian and Kylie Jenner are two of the most famous influencers in the world. They both use their social media platforms to share their values and create content for viewers and they both of their names carry clout. Clout has had such a great impact on social media influencing that many people obtain the life goal of becoming a social media influencer. Individuals would like to obtain some form of social power so they gravitate towards becoming YouTube stars or Instagram influencers instead of aiming to secure traditional careers. Influencers have become valued as celebrities. They almost hold the same amount of clout as celebrities and get treated somewhat like celebrities as well. They have fans, brand deals, and receive benefits as a celebrity would because of their clout. Being an influencer with clout is equivalent to the decreased version of being a celebrity.

Clout on Social Media
Each influencer started off with zero followers on their social media accounts. They created a brand, worked on their brand and transformed their social media accounts from being average to revamping themselves into influencers other users look up to. The context of ones content is extremely important when influencing online. Context is the most important feature of clout. Influencers focus on their brand, making sure they generate coherent and fascinating content. Influencers tend to promote something different on their pages to attract viewers and followers. Influencers constantly come up with fresh new content to continue to entertain their followers. The content influencers post be of good quality, if quality of content is downgrading and no longer new and fresh, followers and viewers unfollow the influencer which decreases their clout. Timing is critical to an influencer. When promoting their brand, the influencer is  aware of new trends and news they feel users may be interested in. Influencers identify competition, understand the industry and keep up with news world-wide. Social media creates competition between users. Which influencers can get the most attention, like and comments. The influencers with more clout tend to be the ones receiving the most recognition on social media. Influencers accept competition because it gains them more followers, which translates to more clout. When users become aware of an influencers page and they enjoy the influencers content, this should result to a follow of the influencers page. YouTube and Instagram are the two most common of social networks that have influencers. Instagram makes is easy to promote brands on an influencers page since the influencer can tag the brand on their post of the product or in their caption. Unlike Instagram, YouTube allows influencers to show more of their lives, meaning YouTube makes it easier for influencers to make videos that promote the product and give consumers a deeper understanding of the product, how it works and how it helps the influencer themselves.

Levels of Achieving Clout
Influencers must put themselves out there, make their pages known. Influencers express their personalities and give users reasons to trust them, this makes users admire the influencers they are following. Influencers create content users can relate to. This will give users something to benefit from by following the influencer. Influencers tend to inspire individuals with their content. Users follow and view an influencers page for specific reasons meaning the influencer and user share interests. Influencers gain many followers on social media since they post content consistently.

Creditability
Being successful in a certain field, having experience and a good reputation generates creditability amongst influencers since users trust their judgements when it comes to content. Influencers tend to gain more creditability when other more known influencers share their content.

Reputation Economy
Reputation economy has become very popular in recent years. Reputation economy is using ones reputation to make profit online. Influencers promote themselves online for profit. When one carries a higher reputation, the profit made tends to increase. Influencers create an image online and constantly have to make sure that image is being perceived in a positive light since they have a reputation to uphold, this is called self-branding. Every user on social networks fall into self-branding. Creating a profile on Facebook  or composing a tweet on Twitter, each user is generating an image of themselves for fellow users to enjoy. Reputation on social media is identified as how much attention a user can receive. Brands use their reputation online to connect with consumers and make profit. A brands or influencers reputation online is determined by the amount of comments and likes the user has. Many influencers and celebrities use their reputation for profit purposes. Celebrities advertise products on Instagram because they get paid for it, the amount of money they receive depends on the amount of followers they have. Empire Avenue gives influencers the opportunity to receive online currency when they empower other influencers or work to a greater extent on their own accounts. Empire Avenue helps users build their reputation for each other. Influencers are considered marketers. Influencers can influence their followers to consume products that are advertised to them. Companies have many more options in terms of who they choose to advertise their items. Back in the day, celebrities were the top choice for commercial advertisements but in recent years, influencers became the next big thing. Brands promoting their own products do not give consumers enough certainty over the product. While users trust and admire the influencers they follow, seeing influencers using these products in everyday life will make users want to use it as well and because users trust their influencers, they will not be as skeptic over how efficient the product is. Influencers promote products to consumers through posts. Influencers carry clout making it easier for them to sell products to consumers. The influencer is confident about the product which generates confidence in their followers.