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Enclothed cognition refers to the affect clothing has on ourselves and those we see.

21 March 2018 Brain Fodder.org We all take a little extra effort to look nice for special occasions. But for the most, people remain conflicted between wanting to dress up and feeling guilty about taking the time to focus on clothes. Science now suggests that how we dress may just be the difference between giving ourselves the extra edge in our professional and personal lives. And yes, that applies to men too. We hear sayings like “dress for the job you want; not the job you have” and “look good, feel good” all the time. Most people don’t really believe in them, but we try to match our attire to the occasion nevertheless. The good news is that research into the impact of clothes on behavior now suggests that there may actually be a grain of truth in these sayings. Science says that the clothes we wear affect our behavior, attitudes, personality, mood, confidence, and even the way we interact with others. This is “Enclothed Cognition“.The term Enclothed Cognition is used to describe the effect that our clothes seem to have on various psychological processes like emotions, self evaluations, attitudes, and interpersonal interactions. Clothes affect our behavior and our moods because of the symbolic meaning that we (as a society) ascribe to different types of attire.