User:HkateJ/sandbox

Background
Though it lacks an exact origin, the BookTube community began around 2010 and has grown exponentially in recent years. Today, many channels have thousands (and sometimes hundreds of thousands) of subscribers. BookTube channels exist globally in English, Italian, French, and Spanish, among other languages.

Today, Christine Riccio (PolandBananasBooks) is the most subscribed BookTuber with over 400,000 subscribers. Other notable figures include Jesse George (Jesse the Reader), and Kat O'Keefe (katytastic).

BookTube and the Publishing Industry
The BookTube community has been noted by social media consultants as a potential source of revenue growth for publishing houses. Publishers themselves began to break into the Booktube community around 2009. Since then, they have advertised using book trailers, contracts with existing Booktubers, and their own BookTube web series, such as PaperCuts or Book Studio 16. Still, publishers often utilize independent Booktubers to advertise their books through word of mouth, usually by providing ARCs. Often these ARCs will be shipped other products designed to increase the hype surrounding the book. Most of these ARCs are sent from the "Big Five" publishers: Hachette, Harper-Collins, MacMillan, Penguin Random House, and Simon-Schuster. This means that one book will often be reviewed many times by the BookTube community.

Types of videos
BookTubers often create videos reviewing and discussing Young Adult Literature, but other genres, such as classics, science fiction, fantasy, literary fiction, children's literature, comics, romance, and non-fiction, are also represented.

There are several different types of videos that BookTubers film. Some are reviews of books, which detail what BookTubers liked or disliked about specific books. BookTubers often review Advanced Reader Copies (ARCs) that are provided by book publishers. BookTubers also commonly make haul videos where they discuss their purchases from a trip to the bookstore or give an overview of the books that they've recently bought. Conversely, unhaul videos are videos where a BookTuber talks about any books that they are removing from their collection.

Other common types of videos include:


 * Bookshelf tours, in which BookTubers show the viewer their bookshelves, usually describing the book as they go along.
 * Readalongs, in which BookTubers choose a book and encourage their audience to follow along.
 * TBR (to be read) videos, in which BookTubers list what they intend to read in the immediate future.
 * Wrap-up videos, which list books the BookTuber has read in a particular period of time, typically a week, month, or year.
 * Tag videos, which consist of a series of questions or challenges around a theme which the BookTuber answers, then tags other BookTubers to answer.
 * Discussion videos, which address themes across books or issues that arise in the BookTube community.
 * Collaborations, in which two or more booktubers will join in a video, often playing a game or doing a tag.
 * Interviews with authors.

BookTube traditions and culture
Booktube, rather than a collection of disparate videos, is often considered a community of video makers and watchers with their own culture. There is a shared vocabulary (largely drawn from the wider bookish community), intertextuality (whereby BookTubers react and respond to other BookTubers), common traditions, and some broadly shared values.

Vocabulary

 * Bookternet : book and reading related internet enclaves, including book bloggers, book podcasts, BookTube, Bookstagram, goodreads, Reblog Bookclub (on tumblr)
 * TBR : to be read. These books can be: chosen to be read next, the total of unread books owned by a BookTuber, or books, not necessarily owned, that a BookTuber wishes to read
 * DNF : did not finish. A book that a BookTuber couldn't be bothered to complete
 * ARC : advanced reader copy. A not-for-sale copy of a yet-to-be-published book provided free by the publisher for publicity purposes, often distributed at conventions. The aim of these is to promote a book through word of mouth prior to release
 * Reading Slump: a period of time in which a BookTuber lacks the inspiration to read, or when reading is much slower than usual
 * Book Swag : book-themed non-book items such as T-shirts, tote bags, mugs etc.
 * Ship, Shipping: to support/endorse a relationship between fictional characters
 * Spoilers: Details of the content of a book which give away important plot developments

Traditions

 * Readathons, events during which participants read together over a defined period of time
 * Shout outs, in which BookTubers recommend other BookTube channels in their videos.
 * NaNoWriMo, a challenge during which one attempts to write a 50,000 word novel in the month of November. This only applies to BookTubers who are also writers.
 * Read-alongs, in which a Booktuber will read a certain amount of a book per week so that viewers can follow along and add discussion.

Much of BookTube and its culture overlaps with the broader YouTube writing community. BookTubers as individuals have had an impact on the publishing marketing as they write, publish, and promote their own books on their channel.

Outside of YouTube, BookTubers can be found at book and YouTube conventions like YallFest, BookCon, and VidCon.