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Rob Pincus (Born April 2nd, 1972 in Mays Landing, New Jersey) is an American personal defense trainer and the founder of I.C.E Training.

Background
Rob Pincus was born to Robert Pincus and Cynthia Hineline. He has one brother, Justin, and a half brother Jonathan.

He attended Norwich University in Vermont, graduating with a bachelor's degree in Political Science in 1994.

Rob has been married 4 time, and has 2 children. From 1994 to 2004, he was married to Irlene Mandrell, with whom he had one daughter, Christina. In 2015, he married Sarah Pincus, and the couple welcomed a daughter named Cynthia not too long after.

Some of Rob’s hobbies and interests include computers, cooking, and motorsports. His main hobbies are photography and firearms, which he then turned into his career with I.C.E Training.

Career
Law Enforcement

In 1995, Rob became a Reserve Deputy in the Sumner County, Tennessee Police Force, and held this position until 2004. In 1999, he became an officer in the Winchester, Virginia Police Department, and was a member of the Special Operations Team in the City until he left in 2001, stating in an interview with the Personal Defense Network, “It wasn’t exactly easy to leave law enforcement work, which I did in 2001, but I knew it was the right thing to do. Very quickly, I realized that I was going to be happier and more productive in the private sector and, by 2003 when the bills were being paid entirely from my new profession, things were going really well.” From 2004 to 2008, he was a Reserve Deputy in San Miguel County, Colorado. As of February of 2015, Pincus is a Training Officer in San Juan County, Colorado.

I.C.E

Pincus’s company I.C.E Training (founded in 2007) offers training to armed professionals and those interested in self defence. I.C.E Training currently offers five core courses. Since formation, the company has instructed over tens of thousands of clients internationally, which is considered to be a low estimate from the company There are many programs that teach self defense with firearms. Pincus’s courses are unique by teaching students through a general strategy rather than focusing in on mechanical details. His company’s most popular course is the Combat Focus Shooting Program. This is the most efficient defensive firearms training methodology available today. The course is designed to work with the body’s natural reactions to stress enabling students to be confidently prepared for real world situations. Students finish this program with an “Increased understanding of the physics, anatomy, physiology, neurology and empirical evidence from real defensive shootings, as well as increased skill with their defensive gun under realistic defensive shooting circumstances ”.

Other

From 2003 to 2007, Pincus was the Director of Valhalla Training Center in Montrose, Colorado. While there, Rob created training programs that brought the training center to the attention of the entire shooting industry. Within that time period, Rand Corporation identified Valhalla as a leader in the private sector reality based training, and was named the sole provider of extreme close quarters counter ambush training for the 10th Group Army Special Forces. Pincus also was the host of 3 TV shows on The Outdoor Channel: The Best Defense, The Best Defense: Survival, and SWAT Magazine TV.