User:Hmakrez/Friendzy - Facebook Political Campaign Strategy

Friendzy - Facebook Political Campaign Strategy

Friendzy is an event/strategy meaning a quick rush of friending and suggesting a fan page to friends in your network and your friends' networks. It involves using all of your connections and facebook features including chatting and messaging and status updates to encourage others to join you in support of a cause. A "friendzy" is an event that takes place when a group of people make a consolidated effort to increase support of a fan page, in this instance, a political one, in a short amount of time. In this particular instance, it was developed to promote a grassroots campaign in support of Chris Doherty, candidate for State Senate, 1st Middlesex District in Massachusetts in April 2010. An example can be seen on the website. The campaign team decided to advertise a goal of 1000 fans with a deadline of 2 days. As the time was winding down and the page needed 300 fans, the team quickly stepped into action. All supporters who were online, and those who were not- quickly went to their most influential connections asking for support to help reach this ambition goal. Through texting, chatting, messaging, suggesting and status updating, over 100 people were actively involved in a 200 hour "friendzy" to increase awareness of the campaign and Chris Doherty as a candidate. The momentum, energy, and buzz mounted. Adrenaline was flowing. In 2 hours, the Fans of Chris Doherty page reached and surpassed its goal of 1000 fans. The next day increased by another 100. 1000's of suggestions were released and over the next few days the page will continue to grow exponentially as the candidate releases more statements, information, and gains support from across the district, momentum across the state, and notariety across the country and event the world. http://www.facebook.com/pages/Fans-of-Chris-Doherty-for-Senate/107318749305119?ref=ts