User:Holalolita3322

Hernan was born in 1968. Early on in life he developed an interest in the moving image and in 1987 he began studying Cinematography, during which time he made many short films, videos and commercials.

He graduated in 1990 and in 1995 he directed his first TV Commercial. In 1996 after 7 years as an Assistant Director he began experimenting further within television and started working as an Editor at one of the largest independent producers in Argentina and by 1997 he was running the Department of Post Production and Graphic Design, which remains the trademark of producer Cuatro Cabezas to this day.

In 2000 he returned to Advertising and having Directed over 200 commercials for countries including Argentina, USA, Mexico, and throughout Europe he has won numerous awards.

Over the last few years, through his artistic vision, he has become one of the most sought after Latin American Directors within fashion.

His last work for Mexican department store ‘El Palacio de Hierro’ was nominated for the Global Fashion Award ‘Best 2010 campaign’.

His Client list includes; Procter and Gamble, Fruit of the loom, Palacio de Hierro department store (Mexico), Falabella department store (Chile), Ford Motor Company, Philip Morris, Kellogg’s, Repsol YPF, Cheerios, Danone, Cadbury, Nestle, Bayer, Californian  Lottery, Coca-Cola and many more.