User:Horseracing60

StoryCrafting
StoryCrafting is a style of Public Relations practice that stresses authentic, comprehensive story communication as a means of enhancing topical understanding.{1} First developed in 2007, StoryCrafting shifts the focus of Public Relations activites away from hyperbolic claims and conventional publicity techniques and instead specifies a way to use fact-based stories to heighten communication clarity and audience understanding.{2}

StoryCrafting foreshadows Public Relations practice as a means to engage in civil, audience dialogue.{3} Through this dialogue StoryCraftingpresumes that the interests of the communicator and audience can be aligned. In turn this dialogue yields more functional communication with heigthened problem solving attributes.Horseracing60 (talk) 21:35, 11 April 2009 (UTC)--Horseracing60 (talk) 16:00, 8 April 2009 (UTC)