User:HoyaSaxa25/Toni Ko/Bibliography

Baxter, Hannah. “Beauty Industry Veteran Toni Ko on What’s Next in Beauty—and the Products She Can’t Live Without.” Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel, 16 Jan. 2020, https://coveteur.com/2020/01/16/nyx-founder-toni-ko/.


 * This article provides an interview in which Toni talks about her childhood and her inspirations. I plan on using this information to fill in the content gaps that are present in the early life section of the Toni Ko Wikipedia article.

Brandman, Mariana. “Toni Ko.” National Women’s History Museum, https://www.womenshistory.org/education-resources/biographies/toni-ko. Accessed 11 Apr. 2022.


 * This article is a profile of Toni and her accomplishments within the beauty arena, which also details some of her successes during her time at NYX. I will be using this source to start filling the 15-year gap in the NYX Beauty section of her Wikipedia article because it provides some insight on what she did in her time as CEO

Dagher, Veronica. "Three Questions With NYX Cosmetics Founder Toni Ko; 'The chase is a lot more fun than the kill itself'." Wall Street Journal (Online), Feb 28, 2020. ProQuest, https://www.proquest.com/newspapers/three-questions-with-nyx-cosmetics-founder-toni/docview/2366645232/se-2?accountid=11091.


 * This article is a brief interview of Toni Ko that details a lot of the same information as previous sources. I will use the section about paying her mother interest for her original 250 thousand dollar investment to fill in the gap about her mother in the wikipage.

Delmore, Erin. “How a Passion for Makeup Turned This Founder into One of America’s Wealthiest Self-Made Women.” MSNBC.Com, 9 June 2021, https://www.msnbc.com/know-your-value/how-passion-makeup-turned-founder-one-america-s-wealthiest-self-n1270138.


 * This MSNBC article discusses a lot of information that is needed to fill some of the content gaps in the Wikipedia article, such as Toni Ko’s decisions as CEO of NYX cosmetics that helped her sell the company for $500 million. Thus, I will be using this article to talk about the actual business strategies that helped her succeed in her field.

Lagorio-Chafkin, Christine. “Toni Ko Sold NYX Cosmetics--and Nearly Lost Herself. Here’s How She Climbed Out by Starting Another Beauty Brand.” Inc.Com, 25 June 2021, https://www.inc.com/christine-lagorio/toni-ko-nyx-cosmetics-bespoke-beauty-serial-entrepreneur.html.


 * This article details how selling her makeup startup impacted her emotionally, and how she got back into the industry. This source will be very helpful because I will be able to use it for context in the section about her later career in the Wikipedia article.

"NYX Professional Makeup Marks a Milestone and Launches a Newly Redesigned Website: Growing Makeup Brand Celebrates Twelve Years with an Exclusive Twelve Hour Online Shopping Event and the Debut of Their Revamped Site." PR Newswire, May 11, 2011. ProQuest, https://www.proquest.com/wire-feeds/nyx-professional-makeup-marks-milestone-launches/docview/865698964/se-2?accountid=11091.


 * This source is a pr update about NYX’s website launch and its huge 12th-anniversary sale. I will use this to give concrete examples of business decisions that contributed to Toni’s success. This information will help to fill the content gap in the NYX cosmetics section of her Wikipedia page.

"NYX Second Annual FACE Awards Under Way To Name Beauty Vlogger Of The Year: Beauty YouTube(TM) Vloggers Compete for a Chance to Win $25,000." PR Newswire, Jun 06, 2013. ProQuest, https://www.proquest.com/wire-feeds/nyx-second-annual-face-awards-under-way-name/docview/1365231718/se-2?accountid=11091.


 * This article describes the 2nd FACE Awards event, which was sponsored by NYX Beauty brand. This is another example of Toni’s business strategy that I will use to fill the 15-year gap in the NYX beauty section.

Taylor, Stephanie. “The Boss of the Beauty Business: Toni Ko.” Archive, https://blog.darlingmagazine.org/the-boss-of-the-beauty-business-toni-ko/. Accessed 11 Apr. 2022.


 * In this interview, Toni is describing what her next steps are with Butter Ventures and Bespoke Beauty Brands. This is very unique and will help me fill gaps in the later career section, where I can now talk about her goals for each business.

"Toni Ko Returns To Beauty Industry With The Launch Of Bespoke Beauty Brands, LLC: KimChi_Chic Beauty to Debut as the First Partnership Under the Bespoke Beauty Brands, LLC Umbrella." PR Newswire, Oct 03, 2019. ProQuest, https://www.proquest.com/wire-feeds/toni-ko-returns-beauty-industry-with-launch/docview/2300111468/se-2?accountid=11091.


 * This article reports Toni’s return to the beauty industry with Bespoke Beauty Brands. This will be especially helpful in describing the actual function of the company and specific details about its launch.

"United States: NYX Cosmetics to purchase L'Oreal." MENA Report, 2014. ProQuest, https://www.proquest.com/trade-journals/united-states-nyx-cosmetics-purchase-loreal/docview/1538954556/se-2?accountid=11091.


 * This article reports the sale of NYX to L’Oreal and other related details. This is going to be helpful in giving more background information on why L’Oreal purchased the brand and how the two companies aligned in both mission and values.

Yong-bae, Shin. “NYX Cosmetics’ Toni Ko, One of Forbes’ Richest Self-Made Women.” The Korea Herald, 15 July 2016, http://www.koreaherald.com/view.php?ud=20160715000262.


 * This article gives a quick bio on Toni Ko and talks about the separating factors that made NYX shine in the beauty industry. This is exactly the content I need to fill the content gap in the NYX section, and I will use the information about how Toni successfully utilized social media to grow her brand.