User:Hpbsagar/sandbox

Aaron Leupp  is an American entrepreneur and the founder of PromoAffiliates. He is considered an expert in the field of promotion and advertising after working with numerous startups to generate revenues for himself and the companies via promotions and coupon codes. He attended the University of Southern California, before working with Uber to increase the number of users in the [|Los Angeles]-area in early 2013. He applied the same promotion techniques with a handful of other startups during the same period, including [|Lyft] and Postmates.

Early life and education

Leupp studied at the [|University of Southern California] in Los Angeles, where he worked as a promoter for Belasco night club. He originally started as a busser before moving up to bar tendering to pay for his schooling. His move into promotions began when he began to run his own event at Belasco. While organizing the event, he noticed people traveling long distances in the city to attend the night was fairly common. In order to increase footfall at the event, he looked at ways to get people to the venue by more affordable means. At the time, [|Uber] were offering aggressive promotions to drive up users and were offering free rides for new signups, no matter where the ride was in [|Los Angeles]. Any recommendations would lead to the affiliate receiving ride credit.

Career

As the events at the nightclub grew in size of operation, [|Uber] approached Leupp to promote their app in [|Los Angeles] for cash rather than ride credit. Leupp for a short time became a freelance promoter, initially working for Uber. He approached another new startup at the time, known as [|Postmates]. While working with [|Uber], Leupp generated a five-figure credit amount in a short period of time for [|Postmates]. After [|Postmates] noticed the large amount of work coming from Leupp's promotions, he signed them on a similar deal to [|Uber].[3] Following his [|promo] successes with Uber and Postmates, he founded PromoAffiliates in 2013 to handle all his promotional work. Over the next few years, Leupp successfully secured promo deals with a number of major US-based [|startups]. During this period, he also worked closely with Lyft. According to [|TechCrunch], Leupp gained 100,000 additional users for Uber and Lyft using a handful of techniques. 30,000 of those came in a single month when Leupp began working with [|Lyft].

In 2015, the company became [|cash flow] positive. Around the same period of time, Leupp had a number of offers made to put money into his business through [|venture] capital funding. He turned down a handful of offers, stating "the company was cash-flow positive so they did not accept any offers."[3] During the same period, Leupp expanded his relationships with a number of major US-based brands, including [|Drizly]. Forbes and [|Huffington] Post stated that Leupp's promotion techniques was able to bring in millions of users for its clients as well as over a billion views via social media influencers for its clients.[3]

Pay Per New User Campaign

From 2013 onwards, Leupp focused on applying a technique he coined as, Pay Per New User campaigns. These promotional campaigns were commonly used by [|social media] influencers, who partnered with PromotAffiliates. The process used by Leupp is to have a batch of promo codes assigned to him from one of his [|affiliates] companies. Not only are the individual codes traceable, but it also allows companies such as [|Lyft] to keep track of the performance of PromoAffiliates. The campaigns were popular with celebrities as they allowed the [|social media] personalities to take an 80% cut of any affiliate revenue.

Leupp stated that many believe the campaigns can only be ran on the largest social media accounts, but he stated that isn't the case with many projects. With [|YouTube], Leupp approached only the top 3,000 channels for promotions and quickly realised that the [|return on investment] was better with targeted channels with high quality followers.

According to a post in [|Forbes], these forms of promotions can be time sensitive. Leupp spoke about one such instance when [|Lyft] offered commissions of $1,000 to every driver that signed up during the promo period. For each new driver, Leupp would also receive $1,000 as the promoter.[5]

References