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In addition to the use of the popularity of K-pop for benefits to the country’s export sector in economic perspective, the South Korean government has been taking advantage of the influence of K-pop in diplomacy with a name of “Soft Power diplomacy”. The existing traditional diplomatic strategy “Hard power” refers to the ways of obtaining what one wants from stakeholders through direct intimidation such as military threat and economic sanctions. As mass communication has become developing, however, “Soft power”, which is pursuing achievement of one’s goals by persuading stakeholders using cultural and ideological power, is regarded as more effective and pragmatic diplomatic tactic. Considering changed point of view towards the world by globalization and political and social trends, South Korean government has approached the ways of dealing with diplomatic issues by taking the indirect and softened strategies. In this regard, Korean Wave, K-pop is taking account for a great part, has been utilized and supported by South Korean government in a pursuit of attracting other countries interests in South Korean culture and improving perception on the country. A representative example of the South Korean government effort in diplomacy exploiting K-pop as a tool can be Mnet Asian Music Awards (MAMA). MAMA, started with the opening statement of Park Geun-hye (the Korean president at the time), was K-pop music awards hosted by Mnet in Hong Kong in 2014. This event is considered to have power for South Korea to strengthen nation’s reputation and political influence towards the world. Based on this value, the fact that the Small and Medium Business Administration(SMBA) sponsored the awards can be interpreted as the Korean government’s deliberate endeavor to support Korean cultural industries with expectancy on synergy effects in diplomacy. Another relatively recent instance can be K-pop singers’ performances in North Korea. There were a few precedents, terminated in 2005, that Korean pop singers visited North Korea to perform before North Korean audiences. After about a decade year, approximately 190 of South Korean performers including well-known South Korean musicians, Red Velvet (band), Lee Sun-hee (singer), Cho Yong-pil, and Yoon Do-hyun, were sent to Pyongyang in North Korea for performance on March 31st and April 3rd in 2018. Kim Jung-un also attended as an audience.