User:Hudjik Réka/sandbox

’’’Nanushka’’’ is a Hungarian fashion clothing company owned by Sandra Sandor.

History
Sandra Sandor was born and raised in Budapest. She got into the world of fashion clothing at a very young age, because her mother founded one of the first children's wear businesses in Hungary. After graduating from London College of Fashion, where she studied fashion design, she launched her own label Nanushka in 2006. She named her brand after her own childhood nickname. She had started her clothing company from scratch, but her parent’s business relations had helped her a lot. She had photographers, makeup artists and hairdressers as her friends and models helping her in the beginning as well. 2016 was the year of breakthrough for Nanushka, because they took entrepreneurial approach when Peter Baldaszti, Sandra’s partner has joined as a co-owner and CEO.

Design approach
In her collections she tries to combine modern elegance with the functional comfort of the urban lifestyle, she wants to create harmony between the extremes with her pieces. According to Sandra herself, her most important goal is to create a repertoire in which the garments can be easily varied and adapted to the wearer’s lifestyle. Her main inspiration is the meeting of diverse cultures, combining Eastern and Western influences. Budapest is also a key place in this respect, as the design process still takes place here today, and it often incorporates the architectural, gastronomic and aesthetic features of Budapest into its collections. The basic principle of function-driven aesthetics, is that if functionality is also emphasized in the design of a piece, it will be clean and practical, which means beauty to it. While in the beginning, she mostly designed sporty and bohemian pieces, over the years, femininity and its reinterpretation have come to the fore.

Milestones
Sandra Sandor is the first Hungarian designer whose collections could be presented at the New York Fashion Week. Nanushka has launched in the United States in 2007, at the New York Fashion Week, where they were invited ever since then, which is a great honor. They also presented the spring-summer 2019 collections of Nanushka there. After that, the brand really burst into the public consciousness, and a store has been opened in Los Angeles ever since. Exim Bank was incorporated as an investor, and they took a new, marketing-based approach, which has lead the company into guaranteed success. Her collections have been worn by stars like Kendall Jenner, Uma Thurman, Jennifer Lawrence or Dua Lipa. Her collections are now available in over 30 countries internationally through online stores. The first store that they opened was a flagship store in Budapest, the Nanushka Store & Cafe, which has a cozy and homey vibe and they mixed vintage furniture with modern elements. This also represented in her brand, where she mix different cultures and styles and somehow all these elements become one. Sales are on track to hit $23.5 million this year, up from $1.6 million in 2016.

Sustainability
Sustainability is the pillar of their brand and how they envision the present and future. It is all about making decisions with love and consideration for the planet and the people. Their aim is to grow their market share as a sustainable brand. Their means of building a sustainable business are based on three pillars - Craftsmanship, Experimentation and Progressivism.