User:Hyeondji

History
“Rose shocking” is the name of a color launched for a shade of fuchsia by Elsa Schiaparelli, in 1937. In the mid-1930s, Elsa Schiaparelli opened her fashion house on Place Vendôme. Along with Lanvin, Vionnet and Chanel, she was, at that time, a leader in the capital of style. A few years before, she had met Jean Clement, the husband of her saleswomen; he introduced her to a few of his fabrics which all followed a study on the color pink. Schiaparelli picked out one specific sample, exclaiming: “That! This one I’m taking. We’ll give it the name ‘Shocking Pink’.” The following year, just before World War Ⅱ, she started selling her first perfume, powder, and lipstick, all of which were named “Shocking”. At the same time, “Rose Shocking” was integrated into the stylist’s ready-to-wear creations; the pink shade, which would become “her trademark”, would be used many decades later by couturier Yves Saint Laurent for his collections. The following year still, Schiaparelli would launch her “Calliope Red” shade for a lipstick. Though “Rose shocking” remains a notable element of the stylist’s career, colors have always been present in her creations: her first big commercial success, a little hat called the mad cap, came out in many colors, some of them close to “brash”.