User:I'llbeyourbeach/sandbox/JJJJound

JJJJound (, JA-wund) is the alias used by Montréal-based designer and fashion journalist Justin R. Saunders for his eponymous personal image-based blog, started in 2006, that has now lent its name to Saunders' design projects and studio: which have produced apparel, shoes, and accessories.

Blog
The blog JJJJound (originally at jrsrules.blogspot.com, now hosted on jrsrules.com) was started as 'MAYBE SOMEDAY' in 2006 as a way for Saunders, in his words, to "contextualize my ideas". In 2008, Saunders elected to remove all text from the website and make it into a scroll of endless colour coordinated images; he has termed each of these individual images as a 'mood' and the blog as a whole as a 'mood board'.

The image curationary nature of JJJJound set it apart in the midst of an era of rising popularity of blogs. Grailed writes that JJJJound provided the concept of a "wordless blog" and one focused on image curation before social networks such as Tumblr and Instagram normalised and popularised it.

The blog's popularity sky-rocketed after it transformed itself into a mood board. After gaining a following in the period after 2008, JJJJound came to be recognised as one of the important voices on contemporary men's wears online. In this time, Saunders himself was employed as a fashion journalist by The New York Times for T Magazine, to cover men's fashion.