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Korrelate (Formerly Ad Summos ) is a data analytics firm that monitors the conversion rates of online traffic to offline sales. Korrelate tracks data from webpage visits but claims to keep the data anonymized to prevent it from being traced back to individual users.

History
Founded in 2010 in Orlando, FL with a secondary office in New York, NY, Korrelate specializes in research on digital marketing Return on Investments. In 2013, Korrelate was struggling with revenue and made the decision to try and find an investor or purchaser, but by February 2014 had failed to do so and had announced its imminent closure.

Acquisition
In April of 2014, J.D. Power and Associates announced it had acquired Korrelate for an undisclosed sum. J.D. Power spoke publicly of hoping combine their PIN (Power Information Network) system with Korrelate’s data collection to measure how effective online marketing tactics for new and used car sales are working.

Korrelate has a trademarked system known as O2OTM (Online-to-Offline), which allows provides companies with information on how well their online marketing is translating into offline sales of both their brand and the brands of competitors. This provides insight into the return on investment companies are seeing and allows them to calculate what adjustments should be made to improve sales numbers in the offline world.