User:ISHIKAWAYI/Conjoint analysis

Lead
A market research approach, Mind Genomics (MG), is an application of Conjoint Analysis (CA).

Article body
MG applying CA delves deeper into the psychological and emotional aspects that influence decision-making, assisting in the initial identification of the attributes that are most salient to consumers and helping researchers refine the attributes to be used in a CA. CA is carried out to evaluate consumer acceptance of a certain product or service, presenting them with a set of product attributes and assessing their preferences for different attribute combinations by estimating the utility scores for different attribute levels.