User:Iamasher

Asher Khan, a 17 years old boy from Darbhanga, Bihar holds a precious name in digital creation industry.

Asher started his journey in 2019 and he got a successful name within 3 years.

He used to stream games before he started making diss tracks on what he found cringe-worthy. The sharp spike in India’s YouTube users in the last decade, including millions of Gen Z users, stimulated Asher’s growth. Last year, he was listed in Time magazine’s ‘Next Generation Leaders’ for 2019.

In an interview he said, “I make my videos from scratch. I edit, write and perform myself. I don’t have a team for content creation but I have a team that helps me with graphic work, making thumbnails, static posts, etc. I wouldn’t say there is a fixed schedule because my content is more impromptu. It generally takes three to four weeks from evaluating the relevance of a topic to executing the whole video if there are no skits involved.I do feel overwhelmed sometimes because I am absorbing a lot of content at one go. I generally take small breaks when that happens.

Criticism online can be unfiltered and harsh. How do you deal with that?

I believe everyone should be real and honest with themselves. When you are real with yourself, you feel more confident, it doesn’t make you immune to the criticism but at least you can learn to embrace the fact that everyone is entitled to their opinion and then it doesn’t make such a grave impact. You need to remember the criticism you get for your content and the character played by you does not define you as a person. I try not to take it too personally.