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Introduction:

Udayavani ("Morning Voice" in Kannada) is a leading Kannada Daily News Paper with editions from Manipal, Bengaluru, Mumbai, Hubballi and Gulbarga.[1] Launched in 1971 by Mohandas Pai and T.Satish U Pai, Udayavani with a combined circulation exceeding 3,00,000 copies as per ABC Jun-Dec 2012 is widely read in Coastal Karnataka region. It has also substantial circulation in Bangalore and other centers. They expanded in the digital domain by launching an iPad App in 2010, mobile platform through Newshunt in 2011, iPhone app in 2011 and its latest offering, an Android app in 2012.

History/Background

Udayavani is published by Manipal Media Network Ltd. promoted by the Manipal group – a diversified multi-business conglomerate headquartered at Manipal, Udupi District, Karnataka. IN 1969, Mr. T. Mohandas Pai and Mr. T. Satish U. Pai were planning on launching a Kannada daily newspaper from Manipal and on 5th November 1969 the experimental launch of “Udayavani” took place. The newspaper seemed to have made an impact on the readers because the experimental issues continued till December and on the first day of 1970, i.e., 1-1-1970, the official issue of Udayavani was launched. At the inaugural function held in the premises of Manipal Power Press, presided over Dr. T.M.A. Pai and poet Dr. M. Gopalakrishna Adiga,, released the formal issue of Udayavani - sixteen pages, priced at 10 paise. Udayavani publishes as many as five editions i.e., from Bangalore, Gulbarga, Hubli-Dharwad and Mumbai. From its very inception, under the guidance of Mr. T.Mohandas Pai and Mr. T.Satish U Pai, the Udayavani Editorial Board experimented with special supplements at the time of each festival and narrated the propriety, significance and nobility of the festivals. Udayavani entered the State’s capital Bangalore in 1993 and then spread all over Karnataka – with regional editions – and in the year 2000 crossed the boundaries of the State by inaugurating an edition from Mumbai. In 1997, Udayavani became the first Kannada e-paper and gained popularity, especially among those residing in foreign countries.

Editors:

Mr. Ravi Hegde, is the group editor in Udayavani

MV Kamath, weekly columnist

Balakrishna Holla, Editor-in-chief, Udayavani Kannada daily since June 2007

Rons Bantwal authorized reporter of many magazines and newspapers like Udayavani

Aravind Navada, Assistant Editor since August 2015

Content:

From a study conducted in 2013, regarding the role of Kannada Newspapers in the process of Women Empowerment through Panchayath Raj System, it was found that Udayavani gave more importance to Editorial Content (75.21%) than that of advertisements. (The percentage of the space is according to the total print area of the newspaper). With respect to advertisements, Udayavani covers total space of 24.79% which in comparison to other newspapers is moderate. Udayavani and Hosadigantha give wide coverage to folk art performance of this region. They not only publish reports on regular folk art 183 performance, but also publish review of performances. A separate column is allotted to give information about that day's performance in these newspapers.

Eighteenth Elephant:

The 'Identify Backward Villages Experiment' announced its objectives in an advertisement dated 2 January 1981: "Udayavani has taken up a novel scheme to identify a backward village (Kugrama) for studying the impact of numerous Central and State government 46 sponsored schemes since Independence. Readers' involvement is of paramount importance. They are encouraged to identify two backward villages, one in their Taluka and one in the District. To help you, a proforma listing the ten basic infrastructural facilities has been provided. These have been identified based on Government of India census report." Playing a catalytic role, Udayavani brought the experiment to a fruitful end in April 1984. This experiment is well documented in a slender volume titled 'The Eighteenth Elephant' by the project coordinator Ishwar Daitota and a media scholar B.P. Sanjay. Ishwar Daitota would tell the villagers of the backward villages that mere publication of stories in Udayavani would not solve their problems. He made it clear that Udayavani would not go beyond basic reporting of their problems and that only they should take the initiative in solving them. He was keen on telling them the fable of the eighteenth elephant.

The newspapers were successful in motivating the villagers to actively participate in development by creating mass awareness through its coverage and in encouraging community participation and independent problem solving approach (Daitola and Sanjay, 1990).

Controversies:

On January 16 th, 2018, Udyavani abruptly discontinued Prakash Raj’s column ‘Irrudelavu Bittu’ (besides all other things). Since the murder of his close friend Gauri Lankesh, Prakash Raj has been a vocal critic of Hindutva politics. Amidst his frequent speeches and social media censure of the Hindu right-wing, Udayavani had to discontinue his popular column where the actor discussed politics and development among other current issues. He alleged in a tweet that ‘invisible hands’ had played a part in the decision to discontinue his column, implying that his political stance and open attack on Hindutva politics cost him his column. Udayavani editor Shiva Subramanya denied the allegations, stating that there was no political motive behind the decision to drop Raj as one of their weekly columnists, and that it was a routine decision. A senior Kannada journalist who has followed Udayavani closely for several years says that it would not be surprising if the decision was taken by the new editorial leadership because of his politics, taking into consideration Udayavani follows a right wing political alignment. Pointing out that the actor had been writing only for a few months, while several others have been writing for years, the journalist says that Udayavani could have been pushed to take this decision because of its readership.

Sister publications

Manipal Media Network Ltd. also publishes


 * Roopatara, a leading cinema monthly magazine, in Kannada
 * Taranga, a leading family weekly magazine, in Kannada
 * Tunturu, a illustrated children’s magazine, in Kannada
 * Tushara, a monthly magazine, in Kannada

See also


 * List of Kannada-language    newspapers
 * List of Kannada-language    magazines
 * List of newspapers in India
 * Media in Karnataka
 * Media    of India

References



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External links


 * Udayavani.com (official website)
 * epaper.Udayavani.com
 * https://www.thenewsminute.com/article/newspaper-udayavani-discontinues-prakash-raj-column-was-it-political-decision-74224
 * http://kannadamediainfo.blogspot.com/2018/01/irs-2017-kannada-newspapers.html
 * https://www.thenewsminute.com/article/newspaper-udayavani-discontinues-prakash-raj-column-was-it-political-decision-74224
 * https://www.exchange4media.com/media-print/abc-verdict-vijayavani-is-the-leading-kannada-daily_57826.html
 * http://shodhganga.inflibnet.ac.in/bitstream/10603/87918/7/07_chapter%201.pdf
 * http://shodhganga.inflibnet.ac.in/bitstream/10603/125722/14/chapter%205.pdf