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Draft Edits to Article:


 * Effects of Online advertising on name recognition
 * One of the most popular and exposing methods candidates use while campaigning
 * Great method that is low cost
 * Leads to an increase in name recognition
 * Large variety in candidates and online advertising views, doesn't guarantee that candidate will win
 * Final Edits
 * Online advertising is one very extremely popular method used by political campaigns in order to gain exposure and support. The benefits of using this form of advertising are that is a very low-cost method and it has the ability to reach a large amount of people fast. Also, using the current technology available enables these campaigns with the ability to target specific individuals who have a higher chance of voting for them, by using factors such as race and age. Another advantage of using online political advertisements is that it is a very effective method to achieving a higher likelihood that the candidates name will be recognized by a larger range of individuals.  The online world and social media gives candidates the ability to gain a large amounts of exposure and name recognition, which can increase the chances that they'll win in the upcoming election. Even though using online advertisements is a sufficient method in reaching a large group of individuals, it doesn't guarantee them a win because individuals are constantly exposed to various online advertisements, and often by opposing candidates during election season as well. This popular method of advertising is efficient, but has minimal effects.


 * Effects of name recognition
 * Name recognition can have a large effect on a voter's behavior in various ways.
 * Exposure to a candidates name, with or without having conscious awareness of the recognition of the name, can lead to an increase in the candidates likability
 * Can be due to the recognition heuristic , which describes how the ability to recognize a political figures name leads the individual to believe that they should support that candidate
 * Name recognition can occur consciously or subconsciously
 * Can be an explanation for the incumbency effect
 * According to this study, a three day exposure to a candidates name can lead to an increase in support for that specific name
 * People who drove by yard sign on three occasions showed an increase in support of this political candidate
 * Final Edit
 * In politics, name recognition is the ability a voter has to identify a candidate's name due to a certain amount of previous exposure through various campaigning methods. It can be described as the awareness voters have about specific candidates resulting from various forms of campaign advertising. Some of the advertising methods used by candidates running for various offices are creating posters, making yard signs, bumper stickers and attempting to get media exposure are a few examples of how they achieve this. Though candidates can achieve high name recognition and exposure, this doesn't necessarily that the average voter has a good understanding of their ideologies, positions and stances of political issues.


 * Definition
 * Politicians use various methods to have their names recognized, such as creating posters, making yard signs, bumper stickers and attempting to get media exposure is a few examples of how they achieve this.
 * Name recognition the the ability a voter has to identify a candidate's name due to a large amount of previous exposure through various methods
 * Name recognition doesn't exactly mean full knowledge of the candidate
 * Final Edit
 * In politics, name recognition is the ability a voter has to identify a candidate's name due to a certain amount of previous exposure through various campaigning methods. It can be described as the awareness voters have about specific candidates resulting from various forms of campaign advertising. Some of the advertising methods used by candidates running for various offices are creating posters, making yard signs, bumper stickers and attempting to get media exposure are a few examples of how they achieve this. Though candidates can achieve high name recognition and exposure, this doesn't necessarily that the average voter has a good understanding of their ideologies, positions and stances of political issues.

Edits to "Name Recognition" Article

Possible Articles
 * It states that the current definition is a dictionary definition, rewrite an accurate one in my own words
 * Currently has no sources listed, find credible sources to add reliable information to the article
 * Possible sources:
 * Kam, Cindy D., and Elizabeth J. Zechmeister. “Name Recognition and Candidate Support.” American Journal of Political Science, vol. 57, no. 4, 2013, pp. 971–986. JSTOR, JSTOR, www.jstor.org/stable/23496668.
 * Broockman, D.E. & Green, D.P. Polit Behav (2014) 36: 263. https://doi-org.ezproxy.bgsu.edu/10.1007/s11109-013-9239-z
 * Baird, C. (2016, Oct 07). Incumbency can be a big advantage; research indicates recognition matters when it comes to elections. Leader Post Retrieved from https://search.proquest.com/docview/1826908621?accountid=26417

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Name recognition

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