User:Icedcoffee14/Cognitive dissonance/Gale Winters Peer Review

General info
(provide username)
 * Whose work are you reviewing?


 * Link to draft you're reviewing
 * User:Icedcoffee14/Cognitive dissonance
 * Link to the current version of the article (if it exists):User:Icedcoffee14/Cognitive dissonance

Evaluate the drafted changes
I think that so far the information that you have is very well written and full of content. I think as a reader, being shown examples about the customer loyalty and impulsive buying would be a great addition to this article. Also bringing in the anatomy a bit on how our brain views impulsive buying and customer loyalty would be beneficial as well. Also, adding some more recent sources will show the relevance of this theory not only from the 1950s but also today's society. Overall i think that this article is on the right track and with the feedback i provided and continued research it will only get better!