User:Ilovefrutistafreeze/Breakation

Breakation
"Breakation" (break + vacation) describes a five-minute state of mind, first conceived by the Taco Bell Corporation in June of 2009. The period of time starts at 3:20 p.m. and ends at 3:25 p.m. Part break, part vacation, a Breakation is achieved by consuming a tasty, frozen beverage referred to as a “Frutista Freeze” (fruit juice + frozen) from Taco Bell.

It is unknown why the specific time of 3:20 p.m. was settled upon to start the break. However, many theories suggest it is the average time of day wherein people desperately need to “refresh” their minds before they can continue with their day.

Structure And Origins
Breakation was first used by Taco Bell in an advertising campaign for its Piña Colada Frutista Freeze in June 2009. The campaign encouraged consumers to escape by taking a tropically refreshing five-minute “Breakation” from everyday life, by treating themselves to a Piña Colada Frutista Freeze frozen beverage.

The campaign also enlists Rupert Holmes’ hit song “Escape,” allowing this iconic tune to infiltrate our heads and set up an indestructible fortress that plays over and over. This experience is what Taco Bell refers to as “Getting Colada’d.”

It’s difficult to determine any reason why the Breakation period is only five minutes long. It seems to presume the working professional has the Frutista Freeze at hand before the start of the Breakation period, but perhaps it represents the average time it takes to completely consume the Frutista Freeze, excluding the purchase of it.

Proper Usage
Although “Breakation” is most often used when referring to a Taco Bell Piña Colada Frutista Freeze, it has become a pop culture colloquialism. And the reasons for its use are anyone’s guess.

Sample Usage
“Hey, yeah…you know what? I’m actually on Breakation right now…so I can’t really talk.” “You know what…can this wait until after my Breakation?” “Hey! You can’t just take a Breakation whenever you want. It starts at 3:20 p.m.” “After updating this Wikipedia page, I’m going to take a Breakation.”