User:Imagine Frankston

Imagine Frankston is the visitor, investor, developer attraction brand of Frankston City Council.

Frankston City has seen a surge in interest from international, national and Victorian business investors and developers, particularly post pandemic.

This influenced Frankston City Council's decision to streamline and consolidate its existing Visitor Attraction/Tourism unit, Strategic Property unit and Economic Development / Investment Attraction unit into one unified voice and brand.

Imagine Frankston represents the core brand values of Frankston City - bold, creative, open and authentic. Frankston City is a city of imagination where everyone's welcome and anything's possible. The brand encourages businesses, entrepreneurs, franchisees, families, visitors, developers, investors to discover the opportunities and imagine the possibilities.

Imagine Frankston promotes and celebrates all aspects of Frankston City from its people and local community, to the local businesses, cultural characteristics, expanses of natural open space, state-of-the-art sporting facilities, smorgasbord of diverse play spaces, thriving economy, vibrant retail and hospitality scene, diverse arts & culture offering to suit all ages, history and heritage, location and connectivity.

With a skyline littered with cranes and development in every direction, Frankston City is experiencing unprecedented growth and change, with more and more families and organisations wanting to capitalise on the success.