User:Insoo116/Books/Customer Relationship Management

Customer Relationship Management

 * Introductioin to Business
 * Business
 * Management
 * Profit (economics)
 * Product (business)
 * Service (business)
 * Purchasing
 * Manufacturing
 * Sales
 * Commerce
 * E-commerce
 * Electronic business


 * Introduction to Marketing(1)
 * Marketing
 * Marketing mix
 * Market segmentation
 * Distribution (business)
 * Promotion (marketing)
 * Sales promotion
 * Call centre
 * Advertising
 * Brand


 * Introduction to Marketing(2)
 * Mass marketing
 * Viral marketing
 * Loyalty marketing
 * Business marketing
 * Direct marketing
 * Email marketing
 * Relationship marketing


 * Introduction to Customer
 * Customer
 * Consumer
 * Customer service
 * Customer experience
 * Customer satisfaction
 * Customer retention
 * Customer switching
 * Pareto principle


 * Information Technology
 * Information technology
 * Information system
 * Data
 * Point of sale
 * Internet
 * Smart environment
 * Smartphone
 * Long tail


 * Technology-Driven Marketing
 * Database
 * Data integration
 * Data warehouse
 * Data mart
 * Data mining
 * Online analytical processing
 * Database marketing


 * Customer Relationship Management
 * Customer relationship management
 * Customer lifetime value
 * Customer equity
 * Personalization
 * Cross-selling
 * Upselling
 * Sales force management system
 * Comparison of CRM systems
 * ECRM


 * CRM Case Analysis