User:Intagli/SDIA

Sdia is a band which got popular with its debut single "Going All The Way". The song was designed as a key element in the Aids Task Force campaign for World AIDS Day, which is held every year on December. This is also noticeable in the band's name: it is "AIDS" spelt backwards.

The band's debut single “Going All The Way” is about a girl's love life. The song is now used in Isreal's "Big Brother show"

Three weeks into the campaign, SDIA was ranking #4 on the National “Music Hit List” published by Yedioth Ahronoth, Israel’s leading daily newspaper. The “Going all the way” ringtone ranked 9th on Cellcom’s “Most Downloaded Ringtones” list, Israel’s largest cellular operator, and was featured on the front page of the Orange Music portal.

“Going All The Way” was also chosen as the soundtrack for a Nokia online banner campaign promoting their new music-playing handset. There alone, it was played over 80.000 times. More than 300 coffee-shops and restaurants played the song once every hour for an entire month (via YCD Company) and generated more than 150.000 exposures at hotspots around the country. The song also made it to the “Guy Pines Show”, the most important Entertainment show in the country.

The Music was written, composed and produced by Ran Shem Tov and Shiri Hadar from Israeli rock band IZABO, and sung by Roni Alter. Photographer Eitan Nadel, motion graphics artist Lior Sadeh and Elad Magdasy produced the music video.