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Loginno Logistic Innovation Ltd is an Israeli logistics and shipping container technology startup. The company was founded by Amit Aflalo and Shachar Tal with the goal of spreading the use of internet of things devices to improve tracking and reduce the loss of shipped products. Based near Tel Aviv, the company has received several grants for being considered an innovative startup, and has worked with European and Asian shipping and terminal companies to begin implementing their proprietary tracking technology since 2015.

Their main product is called “Contopia”, a marketing concept for an entirely digital shipping container fleet. To promote this idea, Loginno launched ”The Contopia Factor”, a bidding process in which shipping companies bid to have their fleets digitized for free as a test of Loginno’s new technology. Log-in Logistica of Brazil was chosen in June 2019 for this initiative.

Corporate History
Loginno was selected in January 2019 to receive 400,000 NIS from the government of Israel to test out equipping shipping containers with various internet of things technologies. The investment was done with Finnish maritime shipping and technology company Wärtsilä Partners and Israeli startup hub and accelerator "the Dock", which provided the money to Loginno. Loginno was chosen along with seven other companies out of 60 that applied for funding by “theDock”.

The company also participated in an “accelerator” program created by gBeta and the Youngstown Business Incubator in September 2019 to get advice and assistance creating pitches to get funding for their startup companies.

Properties
Over time, Loginno has been seen to have transitioned from primarily a hardware company, selling sensors to make shipping containers “smart”, to being a company using a services approach to using hardware to enable software to provide companies with cost saving options and data tracking abilities. In this way, the technology is intended to help with many shipping issues, such as identifying where bottlenecks occur and why. The tracking devices are free, and the company charges for the tracking and information software to operate the devices.

Earlier products
In 2015, Loginno began working with shipping companies SITC from Hong Kong and SIPG from China to add internet of things tracking and inventory technology to their shipping containers. Though the financial nature of the deal was not disclosed, it was described by Loginno as a “no risk solution” for the shipping companies to try out this new technology.

Contopia
In 2019, Loginno announced the fifth version of its “AGAM” internet of things tracking technology, marketed as “Contopia”, a portmanteau of container and utopia. It stands out from previous versions of the technology by being able to be installed with no training into a shipping container vent, enabling existing fleets of ships to be tracked with minimal retrofitting. Battery life is expected to be over ten years, which was made possible by Israeli startup 3GSolar. The company describes the AGAM unit as being like a smart watch, being that it monitors the status of the cargo containers “health” at all times. For security, the company has employed “17-point data security protocols” to help prevent matching cargo contents to certain locations for their clients privacy.

Loginno also launched a bidding competition called “The Contopia Factor” in December 2018, and whoever won would have their fleet freely outfitted with the tracking technology, becoming the worlds “first all digital container fleet”. Due to Loganno’s size, submissions were limited to companies with a maximum shipping fleet of 150,000 shipping containers. Most applications the competition received were from Europe and North America, with few entries from Asia. On June 6, 2019, Brazilian shipping company Log-In Logistica was chosen as the first company to retrofit their entire fleet with the technology at the latest by the beginning of 2020. The website “Port Technology noted that the response by many shipping companies to the competition reflects the growing demand for “smart” shipping technology.

To further spread their technology, Loginno created an “Innovation Lab” called Contopia Labs to work with their industrial partners to digitize not only container ships, but assist with issues such as inventory management ship connectivity, and inventory management. The laboratory was created with Doctor Rami Pugatch of Ben Gurion University of the Negev as its lead, with Amit Aflalo of Loginno running its business division.

As of 2019, Loginno was working with several corporate partners including Navis, Lloyd’s Register, Israeli Aerospace Industries, Microsoft and Marlink. Some of these companies, such as Lloyd’s Register, Sunwoda electronics, and IAI are “Contopia Partners”. Loginno’s partnership with Navis, a maker of software that helps operate shipping terminals, is expected to help companies get more accurate data on cargo movement, such as if it has been damaged, or if it is being held by customs authorities, which is expected to help reduce shipping costs. Other partnerships include Lloyd’s Register, which is working with Loginno on a “CyberSeal” to replace physical seals on the cargo containers, and 3GSolar, which provides the batteries that allow Loginno’s AGAM units over a decade of battery life.