User:Interdisciplinarians

Behavioural Healthcare

Behavioural Healthcare is the interdisciplinary study of factors on decision making based on heuristics of behavioural sciences, economics and healthcare by individuals and institutions. Why behavioural healthcare is a critical discipline for research and application today?

Behavioral healthcare has a core focus on the impact of decision making by individuals or institutions on access or providing healthcare and how behavioural models combined with economics of behaviour are interconnected with health and wellbeing of individuals and society. The study of behavioral healthcare focussed on market making decisions are made. Borrowing from the principles of the principles and themes of behavioral economics where the keys are:


 * Heuristics: Humans make 95% of their decisions using mental shortcuts or rules of thumb.
 * Framing: The collection of anecdotes and stereotypes that make up the mental filters individuals rely on to understand and respond to events.
 * Market inefficiencies: These include mis-pricing and non-rational decision making.