User:Interspecta

Diversity Design is a new form of socially responsible design discipline defined by Dragan Loncar. Like ecological design that helps sustainability of the environment, or design that helps people with special needs, this form of design helps with inclusion of people marginalised by race, gender and sexual orientation. It is a subtle and non-intrusive intervention on consumer products packaging and POS to invite these minorities into the mainstream of society. As an intelligent design, it could be shy in less tolerant societies, and it could reveal itself in full glory where its features appear to be advantageous. Sometimes, with its accidental use, situations filled with light humour could arise and make otherwise unaware people think positively about diversity in nature. It also encourages conscious individuals to express their love of diversity, and therefore stretch brand's target audience to the widest corners of society. This kind of social awareness through design can create huge benefits both to businesses and community, since it's generating free publicity, otherwise hardly obtainable in this highly competitive world. (examples currently in production - will be available for submission during August)