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-Adding to Power and Influence Heading-

(Own Subcategory) UNAIDS International Goodwill Ambassador

On September 25, 2014, the Joint United Nations Programme on HIV/AIDS appointed Beckham as UNAIDS International Goodwill Ambassador. The announcement was made at an event held during the 69th United Nations General Assembly in New York. Michel Sidibé spoke out, stating “I dream of a generation free from HIV and I know that Victoria’s support will help us achieve this shared goal. Her creativity, innovation and outreach will amplify our efforts and bring us one important step closer towards ending the AIDS epidemic.” It is noted that Beckham will be working towards the goal of making sure children are born free from HIV, and that measures are taken in ensuring women and children who are currently affected by HIV, to have access to proper medicine and care. Due to being a patron of the Elton John AIDS Foundation for 20 years, Beckham has already worked with a lot of different AIDS charities. After being appointed, she had stated “This is the beginning of an important journey for me. As a woman and a mother I have a responsibility to support other women. I am proud and honoured to be working with UNAIDS in this new role to help to raise resources and awareness to support and empower women and children affected by HIV.”

In September 2015, Beckham made her third official speech during the first day at the UN’s Social Good Summit as her newly appointed title. She was also awarded the Fashion 4 Development Award for her work with UNAIDS and commitment to raising awareness on HIV during the Fashion 4 Development annual First Ladies Luncheon.

(Adding to Ban Bossy excerpt)

On March 10, 2014, after joining Ban Bossy, Beckham tweeted a quote by her from the campaign: “It is thought provoking that a man in charge may be described as commanding, however a woman in the same situation may be called bossy”, then captioning the tweet with a profeminist message: “#banbossy Encourage girls to lead” and encouraging others to join her.