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Clas Mild is the product of PT Nojorono Tobacco International, one of the top five major cigarette manufacturers in Indonesia. Introduced in 2003, Clas Mild now has an established existence in the premium low tar low nicotine market as the second widest smoked filtered-tip kretek cigarette.

The Kudus-manufactured 16-stick-filled brand is prominent for its smooth taste, "Talk Less, Do More" advertising slogan, annual national music tour Clasoundsation, and serial endorsement of Indonesian movies directed by young talents.

History


Producer of the famed Minak Djinggo, PT Nojorono Tobacco International (NTI), reacted to the rapidly growing low tar low nicotine market by introducing its own blend in 2003. At that time, the market had been flourished by "mild"-branded filtered-kretek products, such as A Mild, Star Mild and LA Lights, which gradually showed significant growth – a nod to modern health concern & new generation lifestyle.

The market quickly celebrated the presence of Clas Mild only to Nojorono's surprise. Within only a couple of years, it swiftly assumed the runner-up position in mild category mid-2005 (and seventh in all cigarette categories), outmaneuvering the already established LA Lights and Star Mild. This feat helped elevate NTI to be one of key players in the tobacco industry, behind the already established HM Sampoerna, Gudang Garam, Djarum and Bentoel Group (British American Tobacco).

In 2005, NTI anticipated the growth of Clas Mild (with subsequent excise increases) by launching Clas Mild 12. They also released Clas Mild Menthol 16 variant in 2010 to extend its presence in menthol market and to establish female consumer base.