User:IrinaKO87/sandbox

Custom Content Types

1. Comments Yes, the comments that your audience leaves on the site are user-generated content. And it is very important for the image of the company - if people leave feedback, it means that they are passionate about your work, and they have something to say in response. In addition, users in reviews often share their valuable experience, which can be useful not only to you, but also to other visitors to the site.

2. Reviews Testimonials are the most popular form of user-generated content when it comes to sales. Of course, many users themselves leave feedback, but if you ask them about it, the number of reviews can increase significantly. This can be done both on the site and, for example, on social networks or in the email newsletter. Customers can be rewarded in every possible way for the reviews left, for example, with a discount on their next purchase and other bonuses.

3. Reviews Reviews are similar to reviews, but they are more detailed and contain a large evidence base. Most often, detailed reviews of products are used as this type of content - in text or video format (they are especially common in online stores of electronic equipment).

4. Design and drawings A great way to attract new customers to your brand is to hold a competition to create the best design or drawing on a given topic. This, on the one hand, attracts many creative people to the brand who are looking for any opportunity to express themselves creatively, on the other hand, it motivates brand fans to new activities. And, of course, this is very beneficial for the company, since it does not need to spend money on expensive designers.

To create a $ 1 reusable mug, Starbucks asked customers to draw their designs on a white glass and post the photo with the hashtag #whitecupcontest on Twitter and Instagram. The winner's design was used in a limited series of refillable mugs.

5. Photos Photos are one of the most common types of content. Therefore, they are very beneficial to use as a user. An excellent example of the use of photographs taken by users was an advertising campaign by Coca Cola - “Share a coke”. Coca Cola used it not to declare itself, but to strengthen and “refresh” its relations with customers. A very interesting idea was invented - to personalize each bottle of the drink, indicating on the labels all kinds of names, nicknames and words from which you can build sentences.

6. Video Video is also a very popular type of user-generated content. The choice of topics for the video is huge: you can ask your customers to make a creative video with the products of your brand, perform some trick, take a moment from your life, a video about the company itself or come up with another unusual task for your audience. If you decide to arrange a contest, do not forget to talk about the rules for selecting the best videos and a prize for the winner.