User:Isentropic/Advisor Software Inc

Advisor Software Inc.
Advisor Software Inc (ASI) is a Lafayette, California, based financial services company which specializes in developing portfolio management solutions for the institutional investors. Advisor Software was founded in 1995 by Andrew Rudd, who is also the CEO and chairman of the company.

ASI provides "Goal Driven Investing" Solutions to institutional investment companies, including Charles Schwab, TD Ameritrade and Fidelity, which are used by over 30000 financial advisers worldwide. ASI's solutions are based on risk capacity of the individual, rather than the risk tolerance. ASI products seek to bring institutional-caliber analytics to the retail investor through financial institutions and their advisers.