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Fenty Beauty
Fenty Beauty is a black-owned cosmetics brand founded by famous music artist Rihanna, also known as Robyn Fenty. The brand was launched on September 8, 2017, in Sephora stores, on the Sephora website, and Fenty Beauty's website. Through the creation of 50 different shades of Foundation (cosmetics), this brand aims to promote diversity and inclusivity. Fenty Beauty is a game-changer in the makeup industry by catering to minorities that often find it hard to match their skin tone with other makeup products. Today the cosmetics brand is worth a massive sum of 3 billion USD and growing by the minute.