User:Itsthekingofpain/Roleo Therapeutic Massager

INTRODUCTION

The practice of using touch as a healing method derives from customs and techniques rooted in ancient history. Civilizations in the East and West found that natural healing and massage could heal injuries, relieve pain, and prevent and cure illnesses. Ayurveda was a practice and principle developed by India as far back as 3000 BC. It was believed that by living in harmony a person could restore balance and heal naturally. Massage therapy was part of that healing. In Egypt as well during that era there have been tomb paintings found showing people massaging others. China shows this type of therapy as far back as 2700 BCE. This shows us that massage therapy has been around a long time and many cultures accept it as a part of healing the body and mind. From an economic perspective, the cost versus benefits of a therapeutic method that helps healing and muscle tightening through massage is invaluable. Economic influences will affect the progress and increase of this age-old practice.

GENERAL INDUSTRY BACKGROUND

The industry includes several options for treating diseases that the RTM are intended to handle. The specific industry that the RTM falls into is physiatry, also known as physical medicine and rehabilitation (PMR) as well as sports medicine, massage therapy, acupuncture and acupressure. It is intended to treat Carpel Tunnel Syndrome (CTS), tendonitis, and poor circulation in the wrist and forearms. General competitive products on the market include The Carpal Solution, WristTrack, and The Carpal Masseuse. The Carpal Solution is a series of adhesive tape strips that initiates stretching and re-shaping of the wrist’s anatomy. WristTrack is a brace with a built-in traction system that increases tension with the twist of a knob. The Carpal Masseuse incorporates an electrically powered massaging mechanism worn on the wrist and Arm.

Due to the pain and discomfort that results from tendonitis and CTS, there are many companies present to take advantage of the demand for relief. The Carpal Solution sells for $79.95 for 28 days of treatment per wrist marketed as preventative therapy. The Carpal Masseuse sells for $149.95. Surgery and rehabilitation costs can accumulate between $5,000 and $10,000 and many times symptoms return. The Roleo Therapeutic Massager is both the most economical, least invasive and the easiest route to use. Due to the Roleo Therapeutic Massager being financed by a small group of investors, careful investment of marketing funds is important. Several obvious choices of marketing the RTM are focused sales to medical groups; internet sales through Amazon.com and The Feel Good Store catalogue and feelgoodstore.com; and Bodywork Emporium. Other notable choices are through major discount stores like target or Wal-Mart; however, this avenue has many notable negative consequences that include loss of control and forced pricing. It is advisable to stick with their current strategy of internet sales through Amazon.com, the Feel Good Store, and Bodywork Emporium. This allows control of pricing and production rate. A key element to the marketing strategy is to take this controlled sales avenue and expand it to other key sufferers. Of vital importance is to increase awareness, acceptance, and excitement in significant market segments. These segments would include medical facilities in order to have doctors, sports medicine, and therapeutic practitioners sell it as an alternative to more invasive procedures.

CONSUMER PROFILE

Roleo’s current target markets are people who suffered from and treated for Carpel Tunnel, inflammation in the tendons, and Repetitive Stress Injuries as well as distributors who use their hands. Massage U would like to expand their target market by marketing to Doctor’s offices and possibly people with sport injuries. Nevertheless, because they have limited funds, the best way to engage their ideal target market and market awareness is to seek areas that are least expensive. For example, social websites like MySpace, Facebook, and Twitter or the old fashion way of soliciting business through telephone calls and walk-ins.

The ideal target market that Massage U should go for are the medicinal fields such as Sport’s Medicine, Medical, Dental, and Therapeutic. Professionals like drivers, typists, golfers, musicians, hairdressers, dentists, use their hands as tools; a necessity we need to do our job. These professionals occasionally suffer from pain in the hands, wrists, and forearms. Rather than prescribing medicine, diagnosing a more serious solution like surgery or recommending physical therapy as a first solution, Physicians, Dentists, Coaches, and Physical Therapists can recommend their patients, assistants, students, athletes, and post-surgical patients the Roleo Massager.

Dental Hygienists and Dental Assistants can utilize the Roleo anytime. High school, college, and professional athletes can use it during their training sessions and locker rooms. Moreover, post-surgery patients can use the Roleo at the privacy of their own home rather than paying for physical therapy. Marketing the Roleo to the medicinal fields will benefit Massage U in many ways. Massage U will have a variety of professionals using it and marketing it, they have the opportunity to increase awareness, and ultimately achieve their goals of users reaping all the benefits Roleo Massager has to offer.