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= Maggie Hewitt =

Introduction
Maggie Marilyn Hewitt is a New-Zealand based fashion designer and founder of the sustainable fashion label Maggie Marilyn.

Early Life & Education
Hewitt was born in the coastal town of Kerikeri, New Zealand; where her parents own the Mount Pokaka timber processing plant. According to Hewitt, growing up on a farm and near the water gave her a strong desire to protect the environment. She graduated from Whitecliffe College of Arts and Design with a Bachelor of Fine Arts in fashion design at the end of 2015. She was honored with the Outstanding and Sustainable Design Award at her senior show. While studying fashion design, Hewitt learned about the fashion industry's negative environmental and social impacts, and decided to create her own sustainable fashion brand.

Work
After graduating from Whitecliffe College of Arts and Design, Hewitt created her first collection. In 2016, Hewitt and fashion consultant Jo Knight took her debut collection to Mercedes-Benz Fashion Week Australia in May 2016 to showcase it to buyers. Her debut collection, Resort 2017, was almost immediately stocked by online luxury fashion retailer Net-A-Porter, becoming the first label to be picked up in its debut season by Net-a-Porter in its entire seventeen year history. Hewitt's brand Maggie Marilyn was launched in September 2016. In 2017, she became the first New Zealander to be shortlisted for the LVMH (Louis Vuitton Moet Hennessy) prize.

From the beginning, Maggie Marilyn used organic cottons, ethically produced silks, and recycled metals that aren’t harmful to the environment. The clothes were primarily manufactured in Auckland, while knitwear was made in Italy. Hewitt initially adopted a four-drops-a-year model, showing twice a year in pre-collection time frames, to streamline production. Maggie Marilyn’s pillars of sustainability are divided into three key categories: People, Planet and Prosperity. In addition to making sure their products are responsibly sourced and ethically made, the brand is also committed to protecting the environment, assessing the sustainability of their fabrics and reducing their carbon footprint. Maggie Marilyn’s fabrics range from GOTS certified organic cotton, post-consumer recycled polyester, ECONYL regenerated nylon to Tencel.

Somewhere Collection
In November 2019, Maggie Marilyn released its Somewhere line, a sub-collection of more affordable, season-less essentials designed for circularity; where garments are no longer disposed of after use, but can be recycled or reused. The collection was partially designed to make sustainable fashion accessible to a broader range of consumers.

Maggie Marilyn's New Direction
As of November 4 2020, Maggie Marilyn exited wholesale altogether and transitioned to a direct-to-consumer model. Meaning that the brand will only be sold through their online website and physical location, allowing Hewitt and her team to have complete oversight of their supply chain and consumer base. The first physical Maggie Marilyn store location was also opened in Auckland’s downtown Britomart neighborhood in November 2020, along with a showroom in Auckland's Newmarket neighborhood. In addition, Hewitt did a complete inventory reversal, making her Somewhere line represent 95% of Maggie Marilyn's business, while her ready-to-wear Forever line pieces will be released in limited runs.

Vogue Runway Shows

 * Spring 2017 Ready-to-Wear Collection
 * Fall 2017 Ready-to-Wear Collection
 * Resort 2018 Collection
 * Pre-Fall 2018 Collection
 * Resort 2019 Collection
 * Pre-Fall 2019 Collection
 * Resort 2020 Collection
 * Spring 2020 Ready-to-Wear Collection
 * Fall 2020 Ready-to-Wear Collection
 * Resort 2021 Collection
 * Spring 2021 Ready-to-Wear Collection