User:Izabelpedone/Kim kardashian

Business Ventures (2017-present)

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Later that month, she received the first Influencer Award at the 2018 CFDA Fashion Awards.

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The three-year-old billion dollar brand has surpassed its competitors with 3x more monthly website visitors. Skim's e-commerce success has been a result of the brand's notable social media presence and track record of ‘viral’ products. With an audience demographic highly encompassed by 18-34 year-olds, Skims’ marketing thrives on social feed ads, influencer ads, and skyrocketing amounts of reviews and vouches. Kardashian also constantly makes use of her vast industry connections, recruiting fellow famed celebrities to pose for campaign shoots including Snoop Dogg, Tyra Banks, Brooke Shields, Kate Moss and more.

Not only has the brand reached new innovations within shapewear and loungewear, but within realms of branding and audience engagement as well. Skims ability to interact with customers has proven to be the top stakeholder of the brand's speedy success. With an exceedingly high following and interaction rate on major platforms including Instagram and TikTok, the brand has made generation-defining popularity. On TikTok, #skims has a growing number of 2.4 billion views, most of which are videos highlighting specific viral products. The SKIMS Slip Dress gained undoubtedly high coverage, reaching over 100 million views. The rapid circulation of online consumer validation led to a product waitlist of more than 46,000 people. The dress has sold out several times over, along with many other SKIMS products. In November of 2022, Kim Kardashian became the first to receive The Innovator Award at the CFDA Fashion Awards as Creative Director of the SKIMS brand. The Innovator Award was developed to honor visionaries who have paved way for the fashion industry’s rapid evolution. SKIMS has expanded inclusivity and reinvented concepts of shapewear and the online shopping experience.