User:Izzyboy202/sandbox

Modern Music Videos
In our present day and age, music videos have become one of the most common and popular things on social media. Anyone can make a music video nowadays, thanks to technology improvement. Music videos have become an effective way to successfully alter individual's perspectives on what they already know to be true, and or even the social norm. Individuals, some knowingly or unknowingly are learning how to act, talk, and carry themselves in pubic. A study done by Baran and Davis found that, "media are able to directly influence the minds of average people, transforming their views of the social world". This is similar to the concept of Mere-exposure effect which states that people tend to develop a preference for things merely because they are familiar with them. This is also similar to the Propinquity effect which is the tendency for people to form friendships or romantic relationships, with those whom they encounter often, forming a bond between subject and friend.

Music Videos and Young Girls
A study done by Rebecca Lawson and Helga Dittmar at the University of Sussex indicated that girls who had both high confidence and/or self-esteem were affected equally in a negative manner by music videos when it came to their body image. The study went ahead to display that after ten minutes of watching music videos (for example The Pussycat Dolls' music videos), the girls who actually watched the music video portrayed the highest amount of displeasure and unhappiness with their bodies, as opposed to the girls who just listened to the songs.

Most young girls appear to get their idea of what the 'perfect body' show be or look like from merely consuming a few minutes of music videos. Some of these music videos even encourage its audience to strive to have a body like theirs. “Female models in music videos help to promote thinness as desirable, and are often depicted in ways that emphasize this physical ideal. It is against this ideal that young girls come to measure themselves, and often unfavorable, which leads to body dissatisfaction and, in turn, unhealthy eating behaviors,”. Within most of these music videos, there are barely any signs of Interpersonal attraction to let young girls know that attraction could also go beyond and past physical appearance.

Music Videos and Influence
In a Sexuality in music videos section, Gan, Zillmann and Mitrook concluded that exposure to sexually explicit rap promotes distinctly unfavorable evaluations of black women. Exposure to sexually explicit music videos help promote and are associated with stronger endorsement of sexual Double standards.

Music Videos and Sexuality
The use of zero-sized models in music videos can lead to poor body image in the young girls who watch them, researchers from the University of Sussex revealed. "The representation of women in the media has always been exploitative. It has, throughout the years, reduced women to being nothing more than objects to be won, prizes to be shown off, and playthings to be abused". "The music industry has given into perpetuating female stereotypes by portraying women based on their physical appearance" .It has been said that sexuality is one of the easiest ways to attract a select, or even a vast number of audience and most music video producers have noticed this, and are using it to their advantage, this tactic usually is set in place for male viewers. This is the power of Sexual attraction. An illustration of how women are used as sex objects would be a song called "Tip Drill" by Nelly. "Tip Drill", it is a slang term which means, "a girl with a banging body but she is ugly as hell or a girl with a great body but a fu**** up face, or a girl with a nice ass".

Some of the lyrics of the song include, it must be your ass cuz it ain’t your face I need a tip drill. In order words, he is essentially saying that he could care less about the appearance of the girl or her facial features, he would have sexual relations with her as long as she has a nice ass, which brings in the question of Asexuality. Some would say this it is based on Physical attractiveness. “Just as music video tells us a story of female captivity, it tells an equally powerful story of male masculinity as being tied to power, intimidation and force. And in the story of a power and out of control masculinity, women play a key role. They are shown repeatedly in cages, exhibiting themselves for watching males. “They are shown tied up and riding seductively on beds, waiting for men’s attention, chased and pursued by men, their bodies explored and used as men please. Women are slammed against walls and held on the floor. Spanked and slapped, water and alcohol poured all over them and finally spread out on a pool table”.

In the music video, the audience can clearly see young women, both white and black bouncing their buttocks up and down, dancing on poles, as the men are seen throwing throwing dollar bills into the air, popping champagne on the women and doing whatever the want with their bodies. The women are treated as sexual objects, this is known as Sexual objectification.

Music Videos Vs Dove
It is not a secret that music videos are almost setting, if not already setting the norm for what beauty should look like or be. It almost appears that the correlation and connection from a woman's character, sexuality and body image are normally displayed in the most aggressive forms, which could in turn change individual's perspective on women, and what they might actually look like under their layers of clothing and or make-up. The Dove Campaign for Real Beauty promotion strived and attempted to display women with their real bodies. Most turned down the "Real Beauty" campaign because of what the society has already set out to be socially acceptable and considered to be beautiful. “As a size 14 woman myself, I personally find Victoria’s Secret’s ad sadly hilarious due to the how out-of-touch it actually is with the ‘real bodies’ idea. Every woman’s body should be respected and cherished; a woman shouldn't have to be made to feel less than woman just because they don’t fit into a simple size,”.

Victoria Secret’s Love My Body campaign appears disingenuous when it comes to what is portrayed as “real bodies”. One of the women stated, “sure they show different races in their advertising, but all of the women, who are also professional models, are all small, unrealistically small for most women. Most women aren’t model-sized, so to promote the idea that these sizes are the sizes of ‘real women’ is disingenuous, at the very least. At worst, it’s a slap in the face to women who aren’t those sizes”.