User:Izzyk12/sandbox

Proposal for my edit of the page Urban Decay (cosmetics)
The article about Urban Decay Cosmetics talks about how this cosmetic brand came to be. It talks about the process of what it went through just to get a name and become at least known in the cosmetic industry. It explains that over the years, it has been bought out by many very popular cosmetic/fashion brands and that it strictly only went with companies that are animal cruelty-free. That of course changed over time when they had the opportunity to get even bigger and make more money. This cosmetic brand strictly was and still is a vegan brand and animal cruelty-free company. There was a huge controversy when they were bought out by L'Oreal which was a brand that tested their cosmetics on animals, so there was a debate whether to allow Urban Decay to stay on the top list of cruelty free cosmetics that was structured by PETA. Towards the end of this article it seems that it mainly focuses on Urban Decay's stance on animal cruelty, even though this article should be focusing on the products that they have.

What I'm thinking of doing to revise this article is fix some grammar mistakes and make sure there are no run-on sentences like there used to be. Also in the 'History' category, I'm going to make sure it is strictly on the history of the cosmetic brand and nothing else. So, that being said, that parts where it starts to talk about animal cruelty, I'm going to be combining that into the subcategory of 'Stance on Animal Testing'. When I do that it should hopefully make this article flow and look a lot better. The last thing I'm going to do is probably make another category on their products, which I'll do more research on to make this article more appealing to the eye and for the reader.

Intro Fix
Urban Decay is an American cosmetics brand headquartered in Newport Beach, California. The company was founded in 1996 by Sandy Lerner, a co-founder of Cisco Systems, Pat Holmes, Wende Zomnir, and David Soward. It was later acquired in 2012 by cosmetics company L'Oréal.[2] It targets young consumers with products that include lip, eye, and nail colors, as well as other face and body products. [1] Women are offered many choices that they previously didn't get from other make-up brands. So this helps them be able to express themselves without holding it all in.

Urban Decay makeup is sold online and in specialist retailers such as Ulta, Sephora, and Macy's.[3]

Urban Decay is an American cosmetics brand headquartered in Newport Beach, California. The company was founded in 1996 by Sandy Lerner, a co-founder of Cisco Systems, Pat Holmes, Wende Zomnir, and David Soward. It was later acquired in 2012 by cosmetics company L'Oréal. It targets young consumers with products that include lip, eye, and nail colors, as well as other face and body products. Women are offered many choices that they previously didn't get from other make-up brands. So this helps them be able to express themselves without holding it all in.

Urban Decay makeup is sold online and in specialist retailers such as Ulta, Sephora, and Macy's.