User:JAPerera

John Perera was born in Liverpool. He was educated at Holmwood school in Formby and at Sunnymeads school in Southport. He then attended the Leys School Cambridge.In 1973 he went up to Trinity Hall College Cambridge to read Economics.

In 1978 he joined West Nally, the leading sports marketing agency in the UK , as a graduate trainee. Worked on a number of major sports marketing accounts including Benson & Hedges, Esso Youth sports , Kraft athletics , Ford Amateur golf events.

In 1980 he joined Olympic Athlete Alan Pascoe in his agency - Alan Pascoe Associates - to work on a number of Olympic sports promotions. He was appointed a director in 1985.

The agency was sold to the media group WCRS group in 1997.The group then renamed itself to Aegis Group and the sports marketing division was judged to be non core and was bought back by the directors in the early 1990's and rebranded API.

John became Director of the EMEA region of API.

In 1997 API was sold to the American IPG media group under the stewardship of Sir Frank Lowe and renamed Octagon.

John left in 1999 and set up a number of businesses including Matrix Sports Marketing, Education Connections.

In 2005 he was appointed the Commercial Director of the England & Wales Cricket Board (ECB )